Mastering Business Growth, A Framework for Entrepreneurs: With Business Growth Coach Ron Szekely

Entrepreneurial Elevation

This is a brilliant episode for entrepreneurs and founder let businesses, who are looking for guidance and tips on how to grow your business. Ron discusses their framework BOS360 which touches on 3 pillars: Business, Branding, and Team; and 3 intersections of these pillars which are Strategy, Execution, and Culture. We dive into each of these and Ron gives SO MUCH value and insights to consider and implement within your business.

Ron Szekely is a former Chief Marketing Officer, Business Growth Coach, and Purpose-Driven Optimist, who lives and works at the intersection of creativity and commerce. With a 25-year career as a C-level leader in marketing for top brands like L’Oreal, Rise Kombucha, and Keurig, Ron has a wealth of experience in building impactful brands and teams with the power to change the world. His exceptional work has earned him accolades, including being named “Marketer of the Year” by Marketing Magazine.

Today, Ron brings his expertise to the entrepreneurial world as a business growth coach and founder of BOS360, a unique methodology for business growth.

Watch this episode on YouTube: https://youtu.be/mUnE2rT2hsg

Follow Ron:

Website: www.bos360.ca

LinkedIn: Ron Szekely

Here is the link to the Move for a Cause campaign.

The team at Champions for Life is rocking the challenge, you can join their efforts at this link: https://moveforacause.ca/en/t/bos-360

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Disclaimer

The Entrepreneurial Elevation Podcast and content posted by Kelley Beveridge is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user's own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical or mental health condition they may have and should seek the assistance of their healthcare professionals for any such conditions.

Transcript

[00:00:00] Ron introduces the BOS360 framework, highlighting its three pillars: Business, Branding, and Team, as well as their intersections: Strategy, Execution, and Culture. He explains how leadership teams must create value, build a brand, and develop a team.

[00:02:02] Kelley welcomes Ron, discussing his extensive experience with major brands like L’Oréal and Keurig and his transition to working with founder-led businesses, inspired by their passion and entrepreneurial spirit.

[00:06:03] Ron shares his “aha” moment, realizing the unique energy and authenticity of founder-led businesses, which led him to support them with best practices from his corporate background.

[00:09:01] He delves into the BOS360 framework, explaining the importance of focusing on building a business, brand, and team while maintaining connections between these elements for success.

[00:13:00] Ron discusses the concept of the "flywheel," a mechanism that keeps businesses running efficiently. He shares examples like L’Oréal’s cash-driven model and his own referral-driven system from his early days as a magician.

[00:19:00] The conversation shifts to branding. Ron defines a brand as the expectation a company sets for its customers, built through face value, experience, and word-of-mouth.

[00:27:00] Kelley and Ron discuss the importance of clear brand identity and consistency. Ron emphasizes the need for leadership teams to decide on their brand's archetype and stick to it for authenticity and customer trust.

[00:33:00] On team development, Ron explains the importance of hiring the right people who align with a company’s core values. He introduces the concept of "happy high performers" and the RAVE method for employee reviews.

[00:45:00] Strategy and execution are explored in detail. Ron stresses the importance of consistent execution over constantly changing strategies, using activity-based metrics to track progress effectively.

[00:53:00] The discussion concludes with culture. Ron emphasizes the role of leadership in shaping a company's culture by focusing on core values and rewarding behaviors that align with them, ensuring long-term success.

[00:59:00] Ron wraps up by sharing his optimism for founder-led businesses and encouraging leaders to focus on clarity, consistency, and a clear vision to inspire their teams and customers. Kelley closes the episode by thanking Ron for his valuable insights.