Scaling to 7 Figures in Land with Clay Hepler

The Big Picture Blueprint: Navigating Land, Real Estate, and Business Success

In this episode, we sit down with Clay Hepler to uncover how personal setbacks, tough lessons, and a single land deal sparked the growth of a business that now stretches across multiple markets. Clay shares the early struggles of flipping rentals and self-storage in the Midwest, the financial hit from his wife’s job loss, and the leap into land investing that began with 15,000 mailers at the height of the pandemic.

We explore what most investors miss: the hidden costs of old properties, the dangers of mispriced land, and why local intelligence often trumps national data. Clay breaks down the mistakes of his first campaigns—choosing the wrong counties, overlooking wetland regulations and explains how those missteps sharpened his instincts for pricing, targeting, and market selection.

From there, Clay reveals how he scaled up: hiring his first lead manager, building acquisition and disposition teams, and layering on outbound marketing through cold calls and neutral offer letters. He shares the KPIs that drive accountability, the systems that keep his organization aligned, and how feedback loops create lasting institutional knowledge.

Tune in to know what it takes to build a land business that lasts—embracing discomfort, leaning on data without losing local nuance, and creating a team culture that turns early risks into long-term momentum.

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Key Topics:

-Early struggles and pivot to land investing

-Mistakes in first campaigns and lessons learned

-Building and scaling a real estate team

-Importance of local market intelligence

-Systems KPIs and accountability for growth

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Connect With Us:

https://linktr.ee/thebigpictureblueprint

Connect With Clay Hepler:

LinkedIn: linkedin.com/in/clayheplerlandman

Website: clayhepler.io/

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Dan Haberkost: https://danhaberkost.com/looking-to-invest-passively/

Mason McDonald: https://masonrmcdonald.com/