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Connecting Your Message in Stories with Tom Jackobs
Manage episode 445589335 series 3456366
Alison Katschkowsky에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alison Katschkowsky 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Do you use storytelling in your business? After listening to this episode you'll see why it's important from guest, Tom Jackobs, the Impact Pilot, on the crucial role of storytelling in business. Tom shares his unique perspective, drawing from his background as a pilot to explain how navigating business challenges is akin to flying—navigating the changing winds while maintaining direction toward our goals.
The heart of our discussion revolves around strategies for effective storytelling. Tom reveals his journey into storytelling as a business coach, highlighting his background in theater and using public speaking as a marketing tool in his fitness business. His approach involves encouraging clients to identify their "impact moments," those pivotal experiences that resonate deeply on an emotional level. We talk about the significance of structure in storytelling and how sensory details can enrich narratives, making them relatable and memorable.
Tom provides practical tips for anyone interested in mastering storytelling. We dive into methods for drafting compelling stories, emphasizing the importance of detail and engagement. He describes how to transform personal stories into powerful tools that convey lessons, a process that often involves revisiting and embodying those impactful moments to truly connect with the audience. Through shared anecdotes—both his own and those of his clients—Tom illustrates how vulnerability can be a strength in storytelling, breaking down the barriers that often prevent individuals from sharing their personal journeys.
HIGHLIGHTS:
3:37 The Importance of Storytelling
5:23 Defining Storytelling
7:33 Crafting Engaging Stories
10:44 Techniques for Storytelling
16:30 The Power of Performance
19:37 Understanding Audience Absorption
20:50 Overcoming Hesitation in Sharing
25:08 The Comeback Story
28:52 Building Personal Connections
32:55 Actionable Tips for Storytelling
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