Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky

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Life after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky

Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh.

This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.

If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the code “LIFEAFTERGDPR” for a 20% discount in the checkout.

In this episode we discuss among other things:

  • How HelloFresh has implemented Server-Side Tag Manager over the last couple of years
  • How they handle privacy and marketing consent, making SS-GTM an essential piece of software
  • The challenges they run into, trying to be compliant with local laws working across the globe
  • And much more

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If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcript available on our webpage.

https://lifeaftergdpr.eu/episode-012/

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