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The Impact of Privacy Technology on Publishers with Paul Bannister
Manage episode 340979656 series 3324769
Rick Dronkers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rick Dronkers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister
In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model.
In this episode we discuss among other things:
- Why privacy tends to benefit large companies like Google and Apple
- The effects of ITP and ATT on (Smaller) Publishers
- The challenges ahead for measuring advertising performance
You can follow our guest on:
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- Follow LifeAfterGDPR on Twitter and on LinkedIn
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If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.
Talk to you next week!
-Rick Dronkers
https://lifeaftergdpr.eu
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