S2 E1: How To Grow A PT Brand with Fitness Expert Ben Aldridge

The Bulletproof Business Podcast

In this episode of The Bulletproof Business Podcast Paul talks to Ben Aldridge. For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

Ben is a coach and a personal trainer with years and years of experience. He has trained in martial arts and all things fitness which he learned from his dad. Ben talks about the ethos of his business which is based on his mentality that fitness is a feeling and not a physique, and he’s focus is based on how people feel through fitness, not just how they look.

He talks about the seven fundamental values, which his “System of Strength” is based on and he share how his fitness business model is based on in-person PT, an online platform and a subscription model where he uploads daily videos around training predominantly with kettlebells.

In the podcast you will learn:

• What is Ben’s System of Strength
• His focus around core exercises
• Why scaling a PT brand is a big challenge
• Steps to finding more clients organically
• A strategy behind paid ads and how to structure them

The Bulletproof Business Podcast is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.