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42: Sarah Appleton, Owner of Appleton Accounting
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Today I talk with Sarah Appleton, owner of Appleton Accounting, about how to brand and market her multiple income streams. I make clear that one customer may buy multiple products/services from us, but they don’t come to us to solve all their needs. We must keep the businesses and our marketing separate.
Did you know that 45% of working Americans report having a side hustle? That amounts to roughly 70 million people. Even celebrities are getting in on the action, recognizing the value in diversifying income streams.
- Sarah Appleton-- How to brand multiple offerings
- Determine who your customer is and what they want
- Set goals on how to connect with them (networking vs billboard on social media
- Create a website that leaves no questions unanswered and easy way to BUY NOW
- --customer is coming to you for________
- --these 1-3 ways is how you solve their problem
- Keep the health/clothing business separate from the accounting/ business consulting services. The customer is not looking for both at the same time.
- If you take anything away from this coaching session, I hope it is that it is imperative to talk directly to one customer problem at a time. My favorite marketing method is Donald Miller’s Creating a Story Brand. Look him up.
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