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YAP Media Network and Hala Taha | YAP Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 YAP Media Network and Hala Taha | YAP Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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YAPClassic: Nir Eyal on How to Become Indistractable

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Manage episode 416162939 series 2993246
YAP Media Network and Hala Taha | YAP Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 YAP Media Network and Hala Taha | YAP Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn’t hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that keep customers hooked, why habits are good for business, and how to cultivate the superpower of indistractability.

Nir Eyal is an expert in behavioral engineering and the bestselling author of Indistractable and Hooked. He writes, consults, and teaches about the intersection of psychology, technology, and business.

In this episode, Hala and Nir will discuss:

- What is behavioral design?

- The goal behind Nir’s book Hooked

- Defining what a habit is

- Why are habits good for business?

- Four-step hook model

- How is the hook model different from traditional feedback loops?

- Defining paid and earned triggers

- Lewin’s Equation and why it’s important that a product is easy to use

- The three different types of rewards

- The five fundamental questions to build habit-forming products

- Why did Nir write Indistractable?

- Nir on why indistractability is the ultimate secret weapon

- Four parts of the indistractable model

- And other topics…

Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including The Atlantic, Harvard Business Review, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business.

Resources Mentioned:

Nir’s Website: https://www.nirandfar.com/

Nir’s LinkedIn: https://www.linkedin.com/in/nireyal/

Nir’s Twitter: https://twitter.com/nireyal

Nir’s Instagram: https://www.instagram.com/neyal99/

Nir’s Facebook: https://www.facebook.com/nirandfar/

Nir’s Books:

Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp

Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Nir-Eyal/dp

LinkedIn Secrets Masterclass, Have Job Security For Life:

Use code ‘podcast’ for 30% off at yapmedia.io/course.

Sponsored By:

Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify

Indeed - Get a $75 job credit at indeed.com/profiting

Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com

More About Young and Profiting

Download Transcripts - youngandprofiting.com

Get Sponsorship Deals - youngandprofiting.com/sponsorships

Leave a Review - ratethispodcast.com/yap

Watch Videos - youtube.com/c/YoungandProfiting

Follow Hala Taha

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

TikTok - tiktok.com/@yapwithhala

Twitter - twitter.com/yapwithhala

Learn more about YAP Media's Services - yapmedia.io/

  continue reading

508 에피소드

Artwork
icon공유
 
Manage episode 416162939 series 2993246
YAP Media Network and Hala Taha | YAP Media Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 YAP Media Network and Hala Taha | YAP Media Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn’t hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that keep customers hooked, why habits are good for business, and how to cultivate the superpower of indistractability.

Nir Eyal is an expert in behavioral engineering and the bestselling author of Indistractable and Hooked. He writes, consults, and teaches about the intersection of psychology, technology, and business.

In this episode, Hala and Nir will discuss:

- What is behavioral design?

- The goal behind Nir’s book Hooked

- Defining what a habit is

- Why are habits good for business?

- Four-step hook model

- How is the hook model different from traditional feedback loops?

- Defining paid and earned triggers

- Lewin’s Equation and why it’s important that a product is easy to use

- The three different types of rewards

- The five fundamental questions to build habit-forming products

- Why did Nir write Indistractable?

- Nir on why indistractability is the ultimate secret weapon

- Four parts of the indistractable model

- And other topics…

Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including The Atlantic, Harvard Business Review, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business.

Resources Mentioned:

Nir’s Website: https://www.nirandfar.com/

Nir’s LinkedIn: https://www.linkedin.com/in/nireyal/

Nir’s Twitter: https://twitter.com/nireyal

Nir’s Instagram: https://www.instagram.com/neyal99/

Nir’s Facebook: https://www.facebook.com/nirandfar/

Nir’s Books:

Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp

Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Nir-Eyal/dp

LinkedIn Secrets Masterclass, Have Job Security For Life:

Use code ‘podcast’ for 30% off at yapmedia.io/course.

Sponsored By:

Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify

Indeed - Get a $75 job credit at indeed.com/profiting

Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com

More About Young and Profiting

Download Transcripts - youngandprofiting.com

Get Sponsorship Deals - youngandprofiting.com/sponsorships

Leave a Review - ratethispodcast.com/yap

Watch Videos - youtube.com/c/YoungandProfiting

Follow Hala Taha

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

TikTok - tiktok.com/@yapwithhala

Twitter - twitter.com/yapwithhala

Learn more about YAP Media's Services - yapmedia.io/

  continue reading

508 에피소드

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