Susan Fennema: Get Organized!

Best Kept Secret with Jay Kingley

“You can’t serve clients without a clear direction or process,” counsels Susan Fennema, the Chief Eradicating Officer of Beyond The Chaos. Too often we think putting processes in place is a burden. The reality is that having the right processes in place sets you free. It doesn’t weigh you down but allows you to be nimble and agile.

Bureaucracy when it’s done right is not our enemy of getting things done. Susan points out that it’s a tool to get rid of things that are repeated. Importantly, it allows you to focus on serving your clients and not getting caught up in things that others can do better than you.

Susan advises business owners to write down the tasks they do and put a pay rate on each task to determine if it should be outsourced to a cheaper resource. Often times you can bring in a person for 5 - 10 hours a week to handle the getting organized tasks rather than need a full time resource.

Susan makes the compelling point that putting more effort into something that lacks structure and process could end up making things worse not better. Without proper organization, structure, and process, you’re not running your business, it’s running you.

Show highlights

02:22 The right process doesn't weigh you down, it allows you to be nimble

03:20 Bureaucracy when it’s done right is not our enemy of getting things done

04:38 What's the pay grade on the tasks that you, the business owner, are doing?

07:14 Putting effort into something that lacks structure and process could end up making things worse

10:47 2 things you need to do to get organized

12:14 Learn about Susan. Email her at [e-mail]

Connect with Jay

Email Jay at [e-mail]

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.