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Creativity, Stand-Up Comedy and Commercial Success
Manage episode 295880411 series 2943626
True에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 True 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Mark Cullen is the Chief Marketing Officer at Simon Kucher & Partners.
Simon Kucher & Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader.
We talk about:
- How stand-up comedy experience translates into marketing
- Risk taking and making the difference
- Growing your top line vs cutting costs
- Importance of writing a good creative brief
We hope you enjoy our exquisite conversation with Mark.
3 에피소드
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