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062 - SEO for Online Courses
Manage episode 318814443 series 2931779
Gert Mellak, SEO, Gert Mellak, and SEO에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gert Mellak, SEO, Gert Mellak, and SEO 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Imagine, you wouldn't have to pay for Facebook ads or worry about Ad Spend and higher CPC costs. That would really be nice! All you have to do is maintain your SEO, build it up and make sure that free traffic can actually reach your site.
SEO is very good for online course creators and in this episode you will learn how to use SEO to best amplify your online courses. Ready your pen and paper to take down some notes and let’s delve in.
Podcast Highlights:
00:01 Prologue
00:41 Two things that Gert realised with the kind of clientele his agency, SEO Leverage have.
02:01 Introduction of the topic on the role of SEO for online course creators.
02:18 Working backwards, what are the ways that made people interact with you before deciding to purchase? (...How does SEO come into play when people decide that an online course is the right one for them?)
04:42 How does Google decide whether to send free traffic to your website?
06:09 Why is Keyword Research essential when creating content that should rank it on page one of Google?
08:19 What is the next logical step and how to build up that trust in your lead magnets?
11:28 Recap
13:01 End
Resources:
Previous episode mentioned - Episode 056 - How to Improve Your Lead Magnet
https://seoleverage.com/podcast/056-how-to-improve-your-lead-magnet/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
100 에피소드
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