How to create a winning brand and come up with a brilliant business name
Manage episode 288697565 series 2894767
Why a brand is much more than just colours, fonts or slogans and how to come up with a great business name.
In this episode we speak to Liz Mosley to learn the importance of creating a strong, distinctive brand when starting a business. We hear about the importance of brand values and how to create a distinctive brand identity.
Liz is the host of the popular Building Your Brand podcast, which advises small businesses on a wide variety of subjects linked to their brand and marketing. She also offers training courses for small businesses and she’s a graphic designer with more than 10 years’ experience who creates stunning brand identities for start-ups and small businesses.
Visit Start Up Donut for more free information on branding and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money.
The first series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.
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