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Building a Brand: Leveraging Online Presence
Manage episode 307157942 series 2886213
Tim McMurtry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim McMurtry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Tim talks about a few tips and tricks you could use when building a brand online. In this day and age, having a strong online presence is important especially when you have something to offer to the public. People are most of the time present online and it’s just another opportunity for you to grow your business and your brand. As you start your journey in the online world, it’s essential to know some of the important points that could help you make your way through success. Learn some of the simple ways to make your brand better and leverage your online presence.
Episode Highlights:
02:10 - In this day of age, having an online presence is an excellent way to leverage who you are and what you could bring to the table and establish relationships with potential customers.
04:49 - 1) Make you put quality content. You want them to take something away from your content. Make contents that are helpful.
09:46 – 2) Be authentic. Be who you are when presenting yourself online.
14:40 – 3) Be consistent. You want to be able to push your content out at some regular interval. It raises awareness of who you are, builds your credibility and gives you a sense of presence.
18:09 – 4) Advance Notice and Promotion. When you try to sell something - now that you have your online presence – make sure you build anticipation for some of the milestones or things you have going on.
22:04 – 5) Take action. Perfect planning makes perfect results but if you don’t take action, you won’t get anything.
25:06 Online is where people are and what you want to do is go where the people are.
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