137. YOU Are the Brand with Mike Kim

The Leadership Locker

Rich Cardona에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rich Cardona 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 42:01

MP3•에피소드 홈

On this episode of The Leadership Locker, Rich is joined by author and podcast host Mike Kim. Listen in as Rich and Mike discuss where to start with building your personal brand, why personal branding isn’t self-indulgent, and why relationships are like rocket ships.

Mike is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this:

Marketing isn’t about closing a sale, it’s about opening a relationship.

He believes when people get this part of marketing right, results follow. He's used this same approach to serve today’s most influential thought leaders including John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD.

Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. He also hosts the You Are the Brand Podcast.

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Personal Branding | Rich Cardona Media

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00:09 – Introduction
03:00 – How Rich found Mike
03:58 – About Mike
06:06 – Where to start with building your personal brand
14:01 – Personal branding and self-indulgence
19:18 – The myth of having only one message across all platforms
25:29 – “Relationships are like rocket ships”
33:33 – Expectation management and monetization
39:14 – Where to find Mike online
40:13 – Rich’s closing remarks

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You Are The Brand by Mike Kim

The Brand You Podcast with Mike Kim

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#Don't Get #Entrepreneur #Business #Podcasting Education #Self-Improvement #Rich Cardona