What Public Sector Marketing Can Learn from Digital Journalism Tactics

Public Sector Marketing Show

As a former broadcast journalist, I also seek out the real story. What is at the heart of an issue, a success or a stalemate situation. My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer.

When you think like a journalist you are considering:

1. What’s in the public interest?
2. Where’s the source of the truth?
3. Dissemination of the story

So coming up in Episode 27 of the Public Sector Marketing Show:

• Why I never abandoned the journalist in me
• 7 digital journalism tactics that public sector marketing pros should employ in their communications strategy
• I interview Glen Mulcahy, a mobile journalism (MoJo) expert who shares his insights into what mobile content we should be creating for greatest online impact

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.