Basha Rubin & Mirra Levitt | How Technology is Revolutionizing Business Development for the Benefit of Lawyers and Clients

The Lawyer's Edge

Basha Rubin and Mirra Levitt are the Co-founders of Priori, a legal marketplace that is changing the way in-house teams find, hire, and manage outside counsel. Priori’s clients include Fortune 500 enterprises and leading technology companies, such as Dreamhost, Via, Artsy, and Brex. The company was named a Financial Times Intelligent Business in 2018 and 2019 for its work in reducing legal spending for the Hearst Corporation.

In addition to co-founding the company, Basha is also the CEO of Priori. She speaks and writes extensively on how technology is changing the marketplace for legal services and has had her work featured in outlets like Forbes and TechCrunch. She met her Co-founder and the CPO of Priori, Mirra, at Yale Law School. In 2018, Mirra was named an ABA Journal Legal Rebel for her work using data to dynamically match in-house counsel with the right lawyers for projects. Before Priori, Mirra was a Financial Analyst at Goldman Sachs and a Henry Luce Scholar in the microfinance program in Save the Children’s Hanoi, Vietnam office.

In this episode…

Do you think artificial intelligence will take over the legal industry and make lawyers obsolete? Is it possible that data-driven processes and new technology will cause disruptions in the legal space that we’ll never be able to navigate?

Basha Rubin and Mirra Levitt certainly don’t think so. In founding their company, Priori, their mission isn’t to replace any processes, but instead to maximize the outcomes to your specific needs. There is no one-size-fits-all approach when it comes to legal services—and Priori is here to establish this as an industry norm.

In this episode of The Lawyer’s Edge, Elise Holtzman sits down with the Co-founders of Priori, Basha Rubin and Mirra Levitt, to talk about the innovative mission behind their legal tech start-up. Basha and Mirra chat about starting the company as two law school graduates, how the Priori marketplace model works, and why they believe technology is transforming the legal industry for the better. Keep listening.