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Finding A Needle In A Lead Haystack - Lisa Sharapata - Hard Corps Marketing Show #245
Manage episode 285911997 series 2775894
Casey Cheshire에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Casey Cheshire 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
More leads does not equate to more revenue! Then how do we convert more leads to hit our revenue goals?
A Marketing Executive, Revenue Thought Leader, Go-to-market Strategist, Host of The Emerging CMO Group at the Peak Community, VP Marketing, Brand and Demand at MindTickle, Lisa Sharapata, discusses how to efficiently hit your revenue goals.
Takeaways:
- To beat the average growth rate in your industry you first need to thoroughly understand the Ideal Customer Profile and hit them at the right time with the right message.
- Before going into a new role or company discuss their goals and best steps to reaching them. This will help you gage whether or not the leadership or company culture are a good fit.
- “Brand is way more than the colors, font, messages and logo. It is the culture, the mindset. It is what other people are going to say about your company.” ~Lisa Sharapata
- While planning your revenue goals, create a 30-60 day plan and start internally auditing. Create a SWOT analysis, gap analysis, and set milestones for your goal timeline.
- Have a conversation with your executive leaders to discover their goals and challenges. Align your team’s goals with what they are already trying to do.
- “Community is the new event.” ~Lisa Sharapata
- In order for sales to partner with marketing, they need to see value in the leads they are receiving.
Links:
- LinkedIn: https://www.linkedin.com/in/lisasharapata/
- MindTickle: https://www.mindtickle.com
- Peak Community: https://www.peak.community
Busted Myths:
- You do not need more leads. There is an old school mentality that more leads equal more revenue. However, with a concise group of leads it is easier to find the accounts that are in your Ideal Customer Profile.
Ways to Tune In:
- iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube - Full video - https://youtu.be/tfTvF83Nxbg
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