Talking Tourism Episode 107 - An Education in Agritourism with Catherine Stark

Talking Tourism

Catherine Stark is Managing Director and Co-Owner of Seven Sheds Brewery, a truly authentic agritourism offering that still operates out of its original backyard premises, where visitors can meet the brewers, see hops growing and (of course!) taste the delicious brews. Catherine has also been instrumental in the development of the Cradle to Coast Tasting Trail, a food and drink trail in the state's north-west that provides an opportunity for visitors to connect with produce, place and people.
In this episode, Catherine chats with fellow north-westerner Tom Wootton about the growth of agritourism in Tasmania over the past decade, and why it's not going to stop any time soon. Tom and Catherine discuss how all tourism operators can leverage this increasing interest to their own advantage, and how more competition in this space might just mean that everyone gets a bigger slice of the pie.
While agritourism might not be your business' bread and butter, there's plenty of pearls of Catherine's wisdom here as to how we can all provide educative and immersive experiences to visitors seeking a genuine connection with Tasmania and what makes it so special.
Today’s episode is brought to you by our partner, NRMA Expeditions. NRMA Expeditions is one of the largest and fastest growing holders of tourism assets across Australia, and has recently entered the Tasmanian tourism industry with the acquisition of some of Tasmania’s most iconic destinations, including Freycinet Lodge, Cradle Mountain Hotel, Strahan Village and Gordon River Cruises. Thanks to NRMA Expeditions for their generous support of TICT and for helping to make this episode of Talking Tourism possible.