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TICT에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TICT 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Talking Tourism Episode 106 - Distribution Is In Its Honeymoon Period with Nathan Darke

36:54
 
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TICT에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TICT 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nathan Darke has been in the travel and tourism industry for over 20 years. Formerly part-owner and Director of Andrew Jones Travel, he now leads Federal Group’s Sales and Distribution team.

In today’s episode, West by North West’s Tom Wootton picks Nathan's brains about all things distribution. Often overlooked in favour of its big brother marketing, distribution is a critical element in the marketing mix that dictates how you get your product, experience or service to your customer via certain channels. Nathan believes that decisions around distribution have never been as important as they are right now, as consumers respond to a new environment when it comes to purchasing travel.

Nathan shares his insights around how to set up the best distribution mix for your business, and reminds listeners that understanding your customer is key. While third-party channels might demand a commission that direct sales don’t, they could be your business’ secret sauce when it comes to meeting your customer where they are when they want you.

Nathan also explains and unpacks aggregation, consolidation and re-fragmentation in the digital distribution space, and what it all means for you and your business, whether small, medium or large.

Today’s episode is brought to you by our partner, the Department of State Growth. The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth, and supports the community, industry and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

  continue reading

150 에피소드

Artwork
icon공유
 
Manage episode 332629570 series 2641368
TICT에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TICT 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nathan Darke has been in the travel and tourism industry for over 20 years. Formerly part-owner and Director of Andrew Jones Travel, he now leads Federal Group’s Sales and Distribution team.

In today’s episode, West by North West’s Tom Wootton picks Nathan's brains about all things distribution. Often overlooked in favour of its big brother marketing, distribution is a critical element in the marketing mix that dictates how you get your product, experience or service to your customer via certain channels. Nathan believes that decisions around distribution have never been as important as they are right now, as consumers respond to a new environment when it comes to purchasing travel.

Nathan shares his insights around how to set up the best distribution mix for your business, and reminds listeners that understanding your customer is key. While third-party channels might demand a commission that direct sales don’t, they could be your business’ secret sauce when it comes to meeting your customer where they are when they want you.

Nathan also explains and unpacks aggregation, consolidation and re-fragmentation in the digital distribution space, and what it all means for you and your business, whether small, medium or large.

Today’s episode is brought to you by our partner, the Department of State Growth. The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth, and supports the community, industry and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

  continue reading

150 에피소드

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