Ep. 22 – Alejandra & Mabel Aguirre: Cadena Collective – How to build a business around elevating other entrepreneurs.


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Mabel and Alejandra Aguirre are sisters and the co-founders of Cadena Collective, an ecommerce platform that empowers women of color to sell their artisanal products ranging from jewelry to clothing and even food and beverage. After spending ten years in the US Air Force, Mabel was looking for a way to help improve the lives of others, especially people with backgrounds similar to her own. Alejandra, who had spent the last few years doing consulting and fundraising work in the DC metro area, had a skill set that matched her sister’s perfectly. During a trip back to their home country of Mexico, the sisters encountered a family-friend with an incredible line of hand-crafted artisanal products and saw an opportunity to help their friend make those products available to the world. Thus, Cadena Collective began. In this episode, we discuss the importance of understanding and utilizing your transferable skills when starting a business, fostering empathetic and transparent partnerships, and how to create ethical, mutually-beneficial client relationships.

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