Ep. 17 – Daniel Steinberg: PPC Alpha – Viewing entrepreneurship as a path to financial freedom.


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Even before graduating from the University of California in 2013, Daniel already knew he wanted to avoid a nine-to-five job if possible. After working briefly for Cisco he went on to start his own music production company which led him to producing a wide variety of music and garnering millions of listens. However, Daniel recognized that relying on music as his primary source of income was not viable so he pivoted to founding PPC Alpha which enables Amazon sellers to maximize their product exposure and accelerate sales velocity. In this interview we discuss the potential benefit of separating what you are passionate about from your income generator, reverse engineering your business by starting with the ideal end result, and why automation can greatly improve your business operations.

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