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EU228: The Delicate Balance Between Family and Entrepreneurship

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eCommerce Uncensored and ECommerce Uncensored에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 eCommerce Uncensored and ECommerce Uncensored 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

As an entrepreneur, you are told to always be on the grind schedule. You think of flashy cars, lots of money, having the biggest house…That’s great and all, but at the end of the day, what do you truly want to get out of entrepreneurship? In this episode, the guys talk about what they truly wanted to get out of entrepreneurship, how they worked their butts off to get there, and what entrepreneurship has given back to them in return.

This is a direct transcript. Please forgive any grammar or spelling errors.

Kevin: The return necessarily for that time that I was spending at my computer was nowhere near the return I got when I was at my kid’s soccer, your game.

Jason: There’s other things that go into just working

Kevin: hard. I always equate time for, you know, the money that you can make. More time you put into it. The more money you can make time does not equate to money at all.

Jen: You’re listening to eCommerce Uncensored with Kevin Monell and Jason Caruso

Kevin: thank you for joining us. On another episode of e-commerce on censored. My name is Kevin Monelll and I’m here

Jason: with Jason Caruso

Jason: today’s topic is a little bit different. We’re coming at this thing from a little bit of a different angle. I think today than we normally do with our kind of strategies and techniques.

Kevin: We talk about email and, and Facebook. And it’s really something that I think both of us are really heavy into right now. And it’s basically the concept of. You know, growing a business and managing a business while you have offices, businesses, your partners, when you have, you know, families, young kids, you’re moving to new houses and all these things that we’re heavily involved with after COVID when your kid, when you’re home with your kids just 24/7.

Kevin: And I think it’s, it’s a really important thing that we need to discuss. Because we’re going through it and we’re starting, I think just now to start understanding how to create that balance.

Jason: Yeah. I mean, I think that you go through, you evolve as a, as a business person as a, as a, a business owner, as an entrepreneur.

Jason: And I think like in the beginning, you, um, you’re always like thinking grind, grind, you know, like it’s part of my. I don’t wanna say my issue with Gary Vaynerchuk, but part of my disconnect with him is that, you know, I don’t have aspirations to own the New York jets and I don’t have aspirations to become a billionaire.

Jason: Although, I mean, it would be nice, but my, my entire life, you know, it is not built around trying to be a billionaire, you know, I’m, I’m quite happy. Making several hundred thousand dollars a year, you know? And, um, yes, I do wanna, I do want to make more than that obviously, but I don’t aspire to be a billionaire.

Jason: So like for me, I don’t need to. You know, hustling 24 7. I did that already. Right. We’re in our forties now. Right. So, and this is just recent that we’ve stopped. I feel like for me personally, like I’ve learned how to turn off, turn it off, you know, like five, six o’clock after I’d been on the computer since eight o’clock, you know, I very rarely.

Jason: Do work. I look, I look on our social channels. I’ll let people in our Facebook groups, I will, I will answer a message, but it’s very rare that you will see me on the computer at nine o’clock at night or 10 o’clock at night, grinding on like a landing page, unless it has to be done like.

Kevin: Yeah. The next day.

Kevin: Yeah. I mean, this is something that, you know, me, like when I was, when you, when we first started working together, how I was, and I had kids at the time, my, this is now seven years ago. Uh, right. We’ve been working together for like seven years or six years or something. Yeah. You know, my kids were young, uh, you know, Lucy was three years old or, or whatever it may be, but yeah.

Kevin: And you were always the one, like why you, my kid was at a soccer game or whatever it was. And I was sitting at the computer staring at my screen when the return necessarily for that time that I was spending on my computer was nowhere near the return I got when I was at my kid’s soccer. Yeah. Or, and I spent the first 15 years of my career doing that.

Jason: Yeah. You

Jason: told half the story. I told the story. You started telling it. Yes. I used to make fun of you for not going to see your kids play soccer. You left that part out.
Kevin: Yeah. You would bust my balls hard. Right? You skipped over that. For bringing that to my attention that I was doing. I mean, if you’re going

Jason: to be an entrepreneur, the whole, like the part, like we talked about this, we’ve talked about this before in the past is like you work your entire life to be an entrepreneur so that you can control your schedule and then, and, and, and support your kids and be there for your kids.

Jason: And then

Jason: you do the exact opposite. Right as an entrepreneur, right. So I used to say to you like, dude, if you’re going to work till 10 o’clock at night, if you’re going to work at six o’clock in the morning, if you’re going to do all those things, then when it’s time to go see your kids play soccer at 12 o’clock in the afternoon.

Jason: That’s why you’re doing that. And I think I, you know, I’ve always looked at you. This is not a knock on you cab. It’s just the way I think you’re built is like, I always looked at you as like someone who. Work and you kind of had a destination, you kind of knew you wanted to make more money, but like, I always felt like you just worked, like there was no real like strategy behind getting there.

Jason: It was just like, if I work really hard for 20 hours a day, I will get there. And. I think, I think probably you looking back, you’re like, you know, I did that for 20 years and I probably didn’t get ahead doing that. Right. Like there is other things that go into just working hard, right? Like it’s just not working hard.

Kevin: Right? Yeah. I

Kevin: mean, I always, I always equated my time and it’s a really hard thing to get out of my head. You always equate time. You know, the money that you can make. So the more money, more time you put into it, the more money you can make. And that was always my thought process. And it’s still, it’s still in the back of my mind.

Kevin: Like if a couple of days go by where I haven’t talked to a client or I haven’t like addressed something with a client, like it freaking freaks me out. Like I get anxious, I get like this knot in my stomach and I feel like I need to be on this stuff. 24 hours a day, or I’m not earning my money. And it’s like, and some of the other things that we’ve been doing recently is like this, these new businesses.

Kevin: And it’s like, the tough time does not equate to money at all. Dude,

Jason: we just, we just did. We just, did. We just sold a new course, our wildlife photography, um, business. And this is the part that blows my mind. And this is the part that like, I get tripped out about a little bit. It’s like, Okay. So I’m moving alum down and I’m and down in Myrtle beach.

Jason: Right. And I’ve been complaining about this moving company who charged me $12,000 to move my house. Then when they came to the house, they found out I had more stuff and they, uh, charged me another $7,000. So I was like 19, $19,000 to move my house. And I’ve been bitching about this. And then the other day they came to my house.

Jason: There was six guys. They were working from like eight in the morning until like three in the afternoon, packing these trucks, um, rolling up all my, uh, you know, my, my stuff like, so that doesn’t get damaged and they’re doing all this stuff and they all like they’re using their, their, uh, you know, They’re wrapped to like protect it.

Jason: They’re they’re using all their resources. And then they came with like a tractor trailer and then they came like a tractor trailer, like a big, like a real tractor trailer. And then they came with like another 20 foot truck. Right. And I’m sitting there like saying to myself, like, um, these guys are really earning this 20 grand, right?

Jason: Like the truck and the gas. The guy who drives the truck and the six guys who loaded it, it’s like what they do to make that 20 grand. And then like, we just sent out like four or five emails like this month and made a hundred grand. And it’s, it’s trippy to me, man, because like I say to myself, like, no, it’s not.

Jason: The amount of time you put, and I think, I think Gary Vaynerchuk has caused some of this, right? It’s like an Elon Musk. And these guys like, like, you know, Elon Musk, If it doesn’t have to do at work, he trips over himself. Like he does no idea to be in a relationship. He can’t stay in a marriage like everything.

Jason: Every other part of his life is a mess, but yes, he’s a rich, successful business owner. And if you want to, I read his book and I listened to his book. And if that’s what you want to sacrifice, if it’s worth sacrificing your life to be a billionaire. Cool. It’s just not mine. Right. Um, so like, I feel like Gary Vaynerchuk kinda like, like hustle, hustle, hustle, like, yeah.

Jason: Like if that’s what you want with your life, fine, like, like hustle. But like I found that like knowing the systems and understanding how to sell things and, uh, learning how to be smarter and not work harder I’ve I felt like I’ve always felt like, you know, I wanted to get there.

Kevin: Yeah. To your, to your point about the movers, as you’re telling that story, I’m thinking about like it kind of in a different way, like, yeah, they, they really worked hard for that 20, 20 grand or whatever, and, you know, whatever they walked home from, they, they really worked their asses off to get that money to me like that.

Kevin: That money? I think I spent like 15 ended up sending like, no, not 90. Not that much. I’m sorry. Like two grand. Cause I wasn’t moving too far. Like I was moving 20 minutes away from my house, so I didn’t spend that much. But when I, when I took that money and I was like, in my past life, you know, my 10 years ago life, or maybe, maybe my five years ago, life drove you crazy.

Kevin: I would have, I would have, um, Did whatever I can to move myself. I would have found people that I know to come over here or would I have had my dad busting his ass over here to try to save that two grand. And when you think about it, like it would have taken me three times as long. I would’ve lost how much time spending with my family, enjoying the house that I just purchased and, um, or even just time working on my book.

Kevin: Instead earning more money than it actually costs to move my house. Right?

Jason: Like, like there’s aggravation, there’s time. You probably wouldn’t have done it as well. You wouldn’t have done it as fast, you know, you would have been, you know, so like, yeah. I mean, all that stuff needs to be calculated in there, but the other side of it is you have to have the money to be able to do.
Kevin: I mean, that’s of course, right. Like

Jason: that’s the other side of it. It’s like, okay, it’s easy to say when you have all this money, but it’s not easy to say when you’re just working, you know, when you’re just getting started. And I think. I think that’s like, the point is like, you know, in the beginning it’s like, I think the hustling is misguided.

Jason: I think the hustling is just to learn everything, to figure it all out, to like understand what’s working and what’s not working. What does work and what doesn’t work. Like, you know, we, after 16 or 18 or 20 years of doing this, like we, we are. You know, we, we were pretty good idea of what, how to make this work, right?

Jason: Like we could start another business tomorrow and I’m not saying it’s a guaranteed, it’s going to work, but we have a very good chance of making it work because we know what goes into it. Um, so I think it does matter where you are, but I don’t like the hustle at all costs mentality. Cause to me, you get burnt out.

Jason: You don’t get excited about what you’re doing anymore. Um, you did it for 20 years. You grinded, I used to make fun of you all the time. Like dude stops. Like you have to stare at your computer for 16 hours a day, or you don’t feel right.

Kevin: Yeah. I mean it cause you, cause like I said, I equated that time with money and always like, if I wasn’t working, I would be like, I’m losing money, but what else, what else am I losing?

Kevin: Like we don’t equate like that time that we’re missing out, seeing our kids or hanging out with our kids or being with our wives to anything. When we, but when it comes to work, we totally attributed to money and it’s just totally the wrong way to think about it. And I I’ve come a long way. And with this whole work from home thing, it’s like, it’s been such a blessing for me.

Kevin: Yeah. It’s, it’s totally different. And it was an opening experience. But like when I look at, I get these memories on my, on my Facebook, like from seven years ago and it’s like, my wife. Even longer ago like that. When my wife, when my baby was, was one year old and she’s recording videos on her old cell phone and I can see it on Facebook.

Kevin: And I’m like, where the fuck am I? And where am I?

Jason: You were in the, a band. Right. That’s where you were. Right. Exactly. Yeah. I mean, and, and I, um, you know, for, for me, it’s like, as her Firestone is, is really played like a part in this for me, like recently, he’s like, you know, your business will take up as much time as you want.

Jason: Yeah. And it’s, it’s so true. It’s like your business will never say no. So at some point you have to learn how to say no, right? Oh, uh, I’ve learned, I think that’s, uh, that extra hour that you think is being grind and it’s making you feel better that you’re grinding that extra hour. I found that like, it’s not really.

Jason: It doesn’t really like, you’re not really gonna see that equate into anything

Kevin: and your business and your businesses and your clients and your customer customers for the most part are going to be there the next day. I mean, you can almost guarantee it. They’re going to be there. Other things, maybe not so much, you can’t get it.

Kevin: Right. And that’s, and that’s the thing. Yeah. And I, as we, we did talk to Ezra Firestone about that, and that was like the topic of our conversation. And I thought that was a really nice one on episode 1 65. So if you guys haven’t listened to us, talk to him and get him back on, it’s been over a year that we spoke to him, but you know, he does have that, that that’s his life goals.

Kevin: He, he really does. He says several multi-million dollar businesses and he’s you see him on his Instagram? You see him just living life and he has a little bit different than us. Cause he’s just with his wife, I believe so. He’s, he’s got no kids and that’s kinda like why I thought it was so important for us to really talk about it is with our young kids and the things that we do.

Kevin: And one, one of the things I was thinking about before we go on is like how, how I can see. What I am doing in my business, kind of translating to the way my kids think about work and about business. And I can see it instilling in them that entrepreneur kind of attitude. They see their dad working from home now constantly.

Kevin: They see me working with clients. They see me working with partners, which is a whole other thing, dealing with partners, but yeah. It’s really cool to see that evolve and how, you know, my daughter wants to do a pet sitting business or, and or she wants to sell her drawings and things like that. And my son on vacation creating this.

Kevin: Um, seashell store in the middle of the pool area. So it’s really, and I think that’s so important too, because I think that the world is evolving away from this, you know, college, you know, corporate America type setting, where there’s going to be so much, so much more opportunity for our kids to, and it it’s not even, um, you know, You know, 10 years away from my kids, which is, seems really close for my kids.

Kevin: Like being of that age, where they can get into the real world where they’re, where they’re making the decision to either go to college or start their own business. So it’s, I think it’s such a huge, huge thing to make sure you let them be a part of what you’re doing and understanding all the things that you’re doing.

Kevin: And I know that you do the same. Yeah. I mean, my, my

Jason: son, they said in school, like, what do you want to be when you grow up? And he’s like, I want to be like my dad and entrepreneur, you know? And then like yesterday he started school in a new school, in a new state and you know, you know, my son, he’s like a little bit of like the mayor.

Jason: And so like taking him out of his school is like a big deal for him. And I think for any kid, but yeah. And, uh, he’s like, you know, daddy, I’m like, I’m scared. I’m like, like on the way to school. And like, I’m like, Jason, I’m like, what did you say when you wanted to be when you wanted to grow up? And he’s like, I want to be an entrepreneur.

Jason: I said, well, entrepreneurs are nervous and scared every day because we have a lot on the line. A lot of people rely on us and he’s actually, you’re scared. I’m like every day. Um, so it’s, I’m seeing the same thing and you know, one other thing, uh, I want to add to that is like, um, yesterday. Like I drove him, my wife and I drove him to school for his first day.

Jason: And then like at 1 45, he needed, they get picked up and it was like in the middle of the day and you, and I want to call and I was like, dude, I got to go. I want to go pick up my son. It’s his first day. And you know, I think like five years ago we wouldn’t have done that. We would have like sat on the computer and we would have stared at each other and probably just.

Jason: Continue to complaining about something. They didn’t mean anything, you know? And like, I would have missed that, you know, instead of like, you know, I think I, I was just like, I’m going and I got there and he was like, I loved it. And he was like, it was just like, so I think like the point of all this is like, I think you do get to a point where, um, You understand that it’s not all about giving your business everything at all times, because the truth is like, sometimes it’s good just to get away.

Jason: I mean, last week, dude, like I was on things that I had to be like, I would like, but for the most part I just disconnected. I needed it. My I’ve been, I’ve been getting out. I’ve been, um, I’ve been moving. It’s just been like a very stressful time. And I think that’s partly why I’m sick is because I’m still down.

Jason: And, um, I really just disconnected as much as I could last week because I just, I just feel like I had to, uh, but I think we could have done that five years ago

Kevin: Yeah. And I think, yeah, we’re starting to put the pieces together that we needed. Cause you can’t, you can’t just be the, can just be you. You got to build a team around you that can really support you in times like that. And that’s the way I was, was I was, I couldn’t leave for a week without thinking my business was going to go, you know, not, not, not move forward because I was always so involved in every single little detail of every single client, every single business.

Kevin: Yeah. It’s probably part of my just mental state where I didn’t, I felt that way, but it really wasn’t the case, but it’s just the way you get so wrapped up in these things. And at this point in my life, I’m starting to get like really sentimental about my kids. And I, you know, I moved to this new house.

Kevin: Like I, I, I ripped the bandaid off. I was like, I got to get out of this, this house, even though I loved my old house into a bigger house that my kids can enjoy, because how much. Longer are they going to want to like, hang out with me? You know what I mean? Like, I think that’s a weird, it’s a weird thing.

Kevin: They still want to hang out. I know. And I knew that was coming. I know it was a messed up thing and I should get therapy for thinking about that all the time, because it’s always in the back of my head. Like my father-in-law came over over the weekend and we’re talking about putting in a new pool in our backyard and.

Kevin: Some of the people, some of the pool people are just like, you know, it’s going to take this, it’s going to take this. And my father was like, why don’t you just wait another year? It was like, just wait another, wait until 2 20, 22 don’t stress over it. As like, because I’m like feeling the stress of like, not having that time.

Kevin: Like that’s one lesson. That my kids are going to want to hang out at my house and like go in the pool. You know, that might, that might seem crazy to you that I think that, yeah, well,

Jason: the way I started drinking with you, instead of

Kevin: right. But like, I want that, I want my house to be like, I want it to be that way.

Kevin: And he was like, fair, very good point. And he’s coming from a perspective of a seven year old man. Who’s been through it and he’s like, yeah, you’re absolutely right. Yeah, there should be.

Jason: Yeah. And I think, you know, I think that, uh, You know, compartmentalizing things is, is really important. I think when you’re, when you’re running a business, you know, like we’ve just learned that like we used to hire everybody that we thought was like, really cool.

Jason: And now, like, I think we’ve learned and we’re, we’re, we’re seeing it right now. Like we, we are finally building a good team of people. Yeah. And, um, We’re starting to see that, like, we’re starting to see some of these people that we brought on actually helping us because in the past we would hire someone and then like, they wouldn’t even, they’d be like, just cost us money.

Jason: Cause they really weren’t even doing what they were supposed to be doing. And then they had just put more work on

Kevin: us. Right. That’s what I was gonna say. It ends up being more work for us right

Jason: now. I think we’ve, we’ve really. Understood that getting good people allows us to do the things that, you know, help the business move forward.

Jason: And, um, just like doing emails and doing those kinds of things. Like they’re really important. But when you start to get to a point where you have a team, you have to learn how to let them do it because oftentimes like, Like, it’s nice to have a new set of eyes. It’s nice to have someone who really cares about getting things done the right way and doing things.

Jason: And, um, it allows us, like, it allows me to move. It allows you to move when you move, when you moved, right. Like things are still happening. Like we, I got some emails from the journal. I’m like, how come? I didn’t know about these emails, where these come from, you know, It’s moving forward, even though I took all last week off, which is important because, um, you know, you know, as business owners, we try to do everything all the time and it’s, it’s eventually, I think it’s, you know, it’s not healthy for

Kevin: you and what are you doing it for?

Kevin: Like, this is. Work. I work my ass off. I’m working my ass off so that I can do these things with my family. And I think it’s an important topic for us. I know that, you know, I’m not, I haven’t got it all figured out, right. This whole work-life balance, for sure. I don’t think I’m the authority on the topic necessarily, but I think it’s important for us to share our experience because like that experience with my father-in-law when he’s like, because he’s been through it, he’s 75 years old.

Kevin: I think it’s important to listen to people who have been through these things. So my dad, my dad, for instance, like they bought a shore house and my dad was always an entrepreneur. He was a roofer, a blue, a blue collar, roofer cider, but had his own business. And he came and my mom, like, they’re retired now.

Kevin: And he got a, they got a place down the shore and they’re spending all this time together, down the shore. And he’s like, he came to me. I remember when he came over and he’s like, don’t. He’s like, don’t wait to realize these things that are the most important to you. And I think that’s such an important lesson.

Kevin: Like when he came over to my house, when I first bought it, like that was his key thing. He’s like, I’m so happy. Don’t wait. Make sure you find the things that make you happy the most and focus on those things because you don’t want to be 70 years old, like him and feel like, you know, have some regrets that you didn’t do those things.

Kevin: So,

Jason: yeah. And I, I, you know, I, it’s also like, I guess your philosophy, you know, You know, kind of, could I go out right now and buy really expensive, fast car? Like I can, we can afford that. Um, but like, you know, 5, 6, 7 years ago, that’d be like really important. And I think now, like, I’m starting to realize, like, you know, that’s like cool for like, like, do you want to flash?

Jason: And you want everybody to know, but like at the end of the day, like it’s so much nicer than. I, I can go through this process of moving and pay and pay, um, a moving company, $20,000. And I don’t feel like I’m gonna like be poor. You know what I mean? Like it’s a good feeling, um, to, to do that, you know? Um, yeah.

Jason: And I’ll get a car later, but you know, the point is, is like, you know, it’s not as important as it, as it was at one point.

Kevin: Don’t get us wrong. We understand that, you know, you need money to do these things. And there’s, there’s definitely a point when you start out your business where you do have to like put everything into it.

Kevin: But once you get to that point, You have to realize what you’ve done that for. I think that’s the main point of that. That’s what I

Jason: told you. Like, I’m like, dude, like you’ve been working your ass off for 20 years so that you can go to a soccer game at 12 o’clock in the afternoon. I used to drag you. I’m like, dude, I’m coming with you.

Jason: Like, let’s go.

Kevin: And I appreciate that. Yeah.

Jason: I mean, so, but it’s, you know, I think that, uh, I think that I I’ve always looked at it like, well, that extra hour. Um, is it really gonna change things like, and then you get, like, we can get into a whole nother conversation about like, if you have an agency and how little appreciated you are.

Jason: So like you put all that time in, and then like one day the client just, doesn’t like one thing that you did and then they move on. And then all of a sudden you’ve been working at night for these guys. You’ve been being away from your family. And then these people just, they just tell you to like, like they’re going in different directions.

Jason: So like, I think there’s also that too. I mean, because. Yeah, we do have several businesses and I think there’s that side of it as well. Yeah, absolutely. I mean, that’s a whole nother topic, but I think the, I think the, at the end of the day, the point is, is like, you know, as, as respires someone says all the time, he’s like, you know, your, your business we’ll give, you we’ll take as much time as you’ll give it.

Jason: Um, I, I don’t feel like. Things have gone south since I’ve stopped working 10 hours a day. I actually quite feel like they’ve gone the other way.

Kevin: Um, and having the right people. And it’s a big thing too, is like I had the wrong clients I had. And if you want to think of it as from the e-commerce side of things, we had this discussion with about the journal.

Kevin: It was like getting the right customers, getting the right clients that. The business that you want to have for the longest time. And the reason why I was so drained and so burned out is because I was working with the wrong people that were just dragging me down. Now, I feel like, you know, we know what we want to be, where we want to bring in the right customers or clients, however, want to look at it.

Kevin: Yeah. Giving us that, that return, I guess I don’t really have to put that, but yeah, you find the right people that you want in your life. And I think that’s so important.

Jason: Well, when you work with the right clients, you, you work with the right customers, you know, they really appreciate what you’re giving them because they really need what you have.

Jason: And I think, I think it it’s, it’s what it comes down to. And I, you know, I’ve been reading a lot of these copywriting books and I’ve been reading a lot of these, you know, success stories. And these guys are doing a hundred million dollar businesses and, you know, There’s like a theme, it’s kind of like, you know, stop begging everyone just to buy your shit, you know, offer a really good solution for people who really need your stuff and they’ll buy it, you know?

Jason: And that’s, that’s really what it comes down to. Right. It’s not about tricking people. It’s about attracting the right people. Yeah.

Kevin: And we, um, I think it was, um, shit. What’s that guy’s name? Start with why a Simon Sinek, Simon Sinek. I think, I believe he’s the one that says it all the time is like the customer’s not always right.

Kevin: And you need to put a priority on the people who are around you work more working for you, helping you, helping you to get to where you are and not just like jump and be like, oh, that customer. Is right. And you’re wrong if it’s your employee or your, your, your partner or something like that really consider those things.

Kevin: Because those people that are around you closer to you are the more important people.

Jason: Yeah. I mean, uh, one last thing too, is like, I feel like your, your values change also, like when you’re single and you’re 20 years old, like you want a Ferrari to impress everybody, but like, what would I do with a Ferrari, like a marriage.

Jason: Maybe kids. It’s not like I can use it to attract like any, you know what I mean? Like it’s like, so your values, your values kind of change. And like, um, there was a golfer, right? Who they were asking him, like at the end of the golf tournament at the end of the golf season, there’s like this tournament that’s going on right now that you can win $15 million.

Jason: And somebody asked this guy, is this Australian kid really cool, really good. The guy like. So, what do you think about the $15 million prize at the end of the FedEx cup? He’s like, yeah, man, I’m going to be pretty cool. He’s like, I just don’t know what I would do it at all, you know? And it’s like, like he’s like maybe buy some more fishing stuff.

Jason: So I think like, I think like, you know, just having money as your reason for doing things, I think eventually you’ll realize that there is, you know, I was just reading, I was just reading a hundred million dollar offers by. Um, Alex or mosey, he does gym launch. Um, really cool. He did like, I guess he’s doing like 110 million or something.

Jason: And he’s like, you know, I had to readjust my values. He’s like, because like another $10 million isn’t going to change my life. It’s like I could buy whatever I want to buy with 50 million, you know? Yeah. I mean, it makes a lot of sense, you know,

Kevin: any more problems, I guess I’m, I’m surprised that you say that about the car thing.

Kevin: Cause that was always your thing. Like when we would talk about money and you’re like, I would always get like, had that car for the longest time that was broken down. And when I, you know, got a new car, I got like a, well, you need to have a car that like starts like he, uh, you know, it was never, that, that was never important to me.
Kevin: It gets me from point a to point B the other things were more important. Taking vacations, really extravagant vacations was more,

Jason: I want a boat now. Oh yeah. I think I want a boat now that I’m down in Myrtle beach, I’m on the water. Um, that’s like, I think that’s like my next thing now. I shifted from my car to like a boat.

Jason: So, um, once I get, once I close on this house and I start, uh, and things start calming down a little bit, I think next year, I’m going to look into something because I think that’s. I grew up on a boat with my mother and stepfather, and there was some of the best times in my life. So

Kevin: that’s cool, man. That’d be awesome.

Kevin: Yeah. You good, Jay. I’m good. All right, man. And no, you can not come down here. Oh, I’m definitely. I am coming down for sure. I’ll come down more. I won’t come down for you. I’ll come down for the boat. Okay. All right, guys. Thank you so much for listening as always, you can check us out at e-commerce uncensored.com and we’ll talk to you guys real soon.

Jason: later
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eCommerce Uncensored and ECommerce Uncensored에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 eCommerce Uncensored and ECommerce Uncensored 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

As an entrepreneur, you are told to always be on the grind schedule. You think of flashy cars, lots of money, having the biggest house…That’s great and all, but at the end of the day, what do you truly want to get out of entrepreneurship? In this episode, the guys talk about what they truly wanted to get out of entrepreneurship, how they worked their butts off to get there, and what entrepreneurship has given back to them in return.

This is a direct transcript. Please forgive any grammar or spelling errors.

Kevin: The return necessarily for that time that I was spending at my computer was nowhere near the return I got when I was at my kid’s soccer, your game.

Jason: There’s other things that go into just working

Kevin: hard. I always equate time for, you know, the money that you can make. More time you put into it. The more money you can make time does not equate to money at all.

Jen: You’re listening to eCommerce Uncensored with Kevin Monell and Jason Caruso

Kevin: thank you for joining us. On another episode of e-commerce on censored. My name is Kevin Monelll and I’m here

Jason: with Jason Caruso

Jason: today’s topic is a little bit different. We’re coming at this thing from a little bit of a different angle. I think today than we normally do with our kind of strategies and techniques.

Kevin: We talk about email and, and Facebook. And it’s really something that I think both of us are really heavy into right now. And it’s basically the concept of. You know, growing a business and managing a business while you have offices, businesses, your partners, when you have, you know, families, young kids, you’re moving to new houses and all these things that we’re heavily involved with after COVID when your kid, when you’re home with your kids just 24/7.

Kevin: And I think it’s, it’s a really important thing that we need to discuss. Because we’re going through it and we’re starting, I think just now to start understanding how to create that balance.

Jason: Yeah. I mean, I think that you go through, you evolve as a, as a business person as a, as a, a business owner, as an entrepreneur.

Jason: And I think like in the beginning, you, um, you’re always like thinking grind, grind, you know, like it’s part of my. I don’t wanna say my issue with Gary Vaynerchuk, but part of my disconnect with him is that, you know, I don’t have aspirations to own the New York jets and I don’t have aspirations to become a billionaire.

Jason: Although, I mean, it would be nice, but my, my entire life, you know, it is not built around trying to be a billionaire, you know, I’m, I’m quite happy. Making several hundred thousand dollars a year, you know? And, um, yes, I do wanna, I do want to make more than that obviously, but I don’t aspire to be a billionaire.

Jason: So like for me, I don’t need to. You know, hustling 24 7. I did that already. Right. We’re in our forties now. Right. So, and this is just recent that we’ve stopped. I feel like for me personally, like I’ve learned how to turn off, turn it off, you know, like five, six o’clock after I’d been on the computer since eight o’clock, you know, I very rarely.

Jason: Do work. I look, I look on our social channels. I’ll let people in our Facebook groups, I will, I will answer a message, but it’s very rare that you will see me on the computer at nine o’clock at night or 10 o’clock at night, grinding on like a landing page, unless it has to be done like.

Kevin: Yeah. The next day.

Kevin: Yeah. I mean, this is something that, you know, me, like when I was, when you, when we first started working together, how I was, and I had kids at the time, my, this is now seven years ago. Uh, right. We’ve been working together for like seven years or six years or something. Yeah. You know, my kids were young, uh, you know, Lucy was three years old or, or whatever it may be, but yeah.

Kevin: And you were always the one, like why you, my kid was at a soccer game or whatever it was. And I was sitting at the computer staring at my screen when the return necessarily for that time that I was spending on my computer was nowhere near the return I got when I was at my kid’s soccer. Yeah. Or, and I spent the first 15 years of my career doing that.

Jason: Yeah. You

Jason: told half the story. I told the story. You started telling it. Yes. I used to make fun of you for not going to see your kids play soccer. You left that part out.
Kevin: Yeah. You would bust my balls hard. Right? You skipped over that. For bringing that to my attention that I was doing. I mean, if you’re going

Jason: to be an entrepreneur, the whole, like the part, like we talked about this, we’ve talked about this before in the past is like you work your entire life to be an entrepreneur so that you can control your schedule and then, and, and, and support your kids and be there for your kids.

Jason: And then

Jason: you do the exact opposite. Right as an entrepreneur, right. So I used to say to you like, dude, if you’re going to work till 10 o’clock at night, if you’re going to work at six o’clock in the morning, if you’re going to do all those things, then when it’s time to go see your kids play soccer at 12 o’clock in the afternoon.

Jason: That’s why you’re doing that. And I think I, you know, I’ve always looked at you. This is not a knock on you cab. It’s just the way I think you’re built is like, I always looked at you as like someone who. Work and you kind of had a destination, you kind of knew you wanted to make more money, but like, I always felt like you just worked, like there was no real like strategy behind getting there.

Jason: It was just like, if I work really hard for 20 hours a day, I will get there. And. I think, I think probably you looking back, you’re like, you know, I did that for 20 years and I probably didn’t get ahead doing that. Right. Like there is other things that go into just working hard, right? Like it’s just not working hard.

Kevin: Right? Yeah. I

Kevin: mean, I always, I always equated my time and it’s a really hard thing to get out of my head. You always equate time. You know, the money that you can make. So the more money, more time you put into it, the more money you can make. And that was always my thought process. And it’s still, it’s still in the back of my mind.

Kevin: Like if a couple of days go by where I haven’t talked to a client or I haven’t like addressed something with a client, like it freaking freaks me out. Like I get anxious, I get like this knot in my stomach and I feel like I need to be on this stuff. 24 hours a day, or I’m not earning my money. And it’s like, and some of the other things that we’ve been doing recently is like this, these new businesses.

Kevin: And it’s like, the tough time does not equate to money at all. Dude,

Jason: we just, we just did. We just, did. We just sold a new course, our wildlife photography, um, business. And this is the part that blows my mind. And this is the part that like, I get tripped out about a little bit. It’s like, Okay. So I’m moving alum down and I’m and down in Myrtle beach.

Jason: Right. And I’ve been complaining about this moving company who charged me $12,000 to move my house. Then when they came to the house, they found out I had more stuff and they, uh, charged me another $7,000. So I was like 19, $19,000 to move my house. And I’ve been bitching about this. And then the other day they came to my house.

Jason: There was six guys. They were working from like eight in the morning until like three in the afternoon, packing these trucks, um, rolling up all my, uh, you know, my, my stuff like, so that doesn’t get damaged and they’re doing all this stuff and they all like they’re using their, their, uh, you know, They’re wrapped to like protect it.

Jason: They’re they’re using all their resources. And then they came with like a tractor trailer and then they came like a tractor trailer, like a big, like a real tractor trailer. And then they came with like another 20 foot truck. Right. And I’m sitting there like saying to myself, like, um, these guys are really earning this 20 grand, right?

Jason: Like the truck and the gas. The guy who drives the truck and the six guys who loaded it, it’s like what they do to make that 20 grand. And then like, we just sent out like four or five emails like this month and made a hundred grand. And it’s, it’s trippy to me, man, because like I say to myself, like, no, it’s not.

Jason: The amount of time you put, and I think, I think Gary Vaynerchuk has caused some of this, right? It’s like an Elon Musk. And these guys like, like, you know, Elon Musk, If it doesn’t have to do at work, he trips over himself. Like he does no idea to be in a relationship. He can’t stay in a marriage like everything.

Jason: Every other part of his life is a mess, but yes, he’s a rich, successful business owner. And if you want to, I read his book and I listened to his book. And if that’s what you want to sacrifice, if it’s worth sacrificing your life to be a billionaire. Cool. It’s just not mine. Right. Um, so like, I feel like Gary Vaynerchuk kinda like, like hustle, hustle, hustle, like, yeah.

Jason: Like if that’s what you want with your life, fine, like, like hustle. But like I found that like knowing the systems and understanding how to sell things and, uh, learning how to be smarter and not work harder I’ve I felt like I’ve always felt like, you know, I wanted to get there.

Kevin: Yeah. To your, to your point about the movers, as you’re telling that story, I’m thinking about like it kind of in a different way, like, yeah, they, they really worked hard for that 20, 20 grand or whatever, and, you know, whatever they walked home from, they, they really worked their asses off to get that money to me like that.

Kevin: That money? I think I spent like 15 ended up sending like, no, not 90. Not that much. I’m sorry. Like two grand. Cause I wasn’t moving too far. Like I was moving 20 minutes away from my house, so I didn’t spend that much. But when I, when I took that money and I was like, in my past life, you know, my 10 years ago life, or maybe, maybe my five years ago, life drove you crazy.

Kevin: I would have, I would have, um, Did whatever I can to move myself. I would have found people that I know to come over here or would I have had my dad busting his ass over here to try to save that two grand. And when you think about it, like it would have taken me three times as long. I would’ve lost how much time spending with my family, enjoying the house that I just purchased and, um, or even just time working on my book.

Kevin: Instead earning more money than it actually costs to move my house. Right?

Jason: Like, like there’s aggravation, there’s time. You probably wouldn’t have done it as well. You wouldn’t have done it as fast, you know, you would have been, you know, so like, yeah. I mean, all that stuff needs to be calculated in there, but the other side of it is you have to have the money to be able to do.
Kevin: I mean, that’s of course, right. Like

Jason: that’s the other side of it. It’s like, okay, it’s easy to say when you have all this money, but it’s not easy to say when you’re just working, you know, when you’re just getting started. And I think. I think that’s like, the point is like, you know, in the beginning it’s like, I think the hustling is misguided.

Jason: I think the hustling is just to learn everything, to figure it all out, to like understand what’s working and what’s not working. What does work and what doesn’t work. Like, you know, we, after 16 or 18 or 20 years of doing this, like we, we are. You know, we, we were pretty good idea of what, how to make this work, right?

Jason: Like we could start another business tomorrow and I’m not saying it’s a guaranteed, it’s going to work, but we have a very good chance of making it work because we know what goes into it. Um, so I think it does matter where you are, but I don’t like the hustle at all costs mentality. Cause to me, you get burnt out.

Jason: You don’t get excited about what you’re doing anymore. Um, you did it for 20 years. You grinded, I used to make fun of you all the time. Like dude stops. Like you have to stare at your computer for 16 hours a day, or you don’t feel right.

Kevin: Yeah. I mean it cause you, cause like I said, I equated that time with money and always like, if I wasn’t working, I would be like, I’m losing money, but what else, what else am I losing?

Kevin: Like we don’t equate like that time that we’re missing out, seeing our kids or hanging out with our kids or being with our wives to anything. When we, but when it comes to work, we totally attributed to money and it’s just totally the wrong way to think about it. And I I’ve come a long way. And with this whole work from home thing, it’s like, it’s been such a blessing for me.

Kevin: Yeah. It’s, it’s totally different. And it was an opening experience. But like when I look at, I get these memories on my, on my Facebook, like from seven years ago and it’s like, my wife. Even longer ago like that. When my wife, when my baby was, was one year old and she’s recording videos on her old cell phone and I can see it on Facebook.

Kevin: And I’m like, where the fuck am I? And where am I?

Jason: You were in the, a band. Right. That’s where you were. Right. Exactly. Yeah. I mean, and, and I, um, you know, for, for me, it’s like, as her Firestone is, is really played like a part in this for me, like recently, he’s like, you know, your business will take up as much time as you want.

Jason: Yeah. And it’s, it’s so true. It’s like your business will never say no. So at some point you have to learn how to say no, right? Oh, uh, I’ve learned, I think that’s, uh, that extra hour that you think is being grind and it’s making you feel better that you’re grinding that extra hour. I found that like, it’s not really.

Jason: It doesn’t really like, you’re not really gonna see that equate into anything

Kevin: and your business and your businesses and your clients and your customer customers for the most part are going to be there the next day. I mean, you can almost guarantee it. They’re going to be there. Other things, maybe not so much, you can’t get it.

Kevin: Right. And that’s, and that’s the thing. Yeah. And I, as we, we did talk to Ezra Firestone about that, and that was like the topic of our conversation. And I thought that was a really nice one on episode 1 65. So if you guys haven’t listened to us, talk to him and get him back on, it’s been over a year that we spoke to him, but you know, he does have that, that that’s his life goals.

Kevin: He, he really does. He says several multi-million dollar businesses and he’s you see him on his Instagram? You see him just living life and he has a little bit different than us. Cause he’s just with his wife, I believe so. He’s, he’s got no kids and that’s kinda like why I thought it was so important for us to really talk about it is with our young kids and the things that we do.

Kevin: And one, one of the things I was thinking about before we go on is like how, how I can see. What I am doing in my business, kind of translating to the way my kids think about work and about business. And I can see it instilling in them that entrepreneur kind of attitude. They see their dad working from home now constantly.

Kevin: They see me working with clients. They see me working with partners, which is a whole other thing, dealing with partners, but yeah. It’s really cool to see that evolve and how, you know, my daughter wants to do a pet sitting business or, and or she wants to sell her drawings and things like that. And my son on vacation creating this.

Kevin: Um, seashell store in the middle of the pool area. So it’s really, and I think that’s so important too, because I think that the world is evolving away from this, you know, college, you know, corporate America type setting, where there’s going to be so much, so much more opportunity for our kids to, and it it’s not even, um, you know, You know, 10 years away from my kids, which is, seems really close for my kids.

Kevin: Like being of that age, where they can get into the real world where they’re, where they’re making the decision to either go to college or start their own business. So it’s, I think it’s such a huge, huge thing to make sure you let them be a part of what you’re doing and understanding all the things that you’re doing.

Kevin: And I know that you do the same. Yeah. I mean, my, my

Jason: son, they said in school, like, what do you want to be when you grow up? And he’s like, I want to be like my dad and entrepreneur, you know? And then like yesterday he started school in a new school, in a new state and you know, you know, my son, he’s like a little bit of like the mayor.

Jason: And so like taking him out of his school is like a big deal for him. And I think for any kid, but yeah. And, uh, he’s like, you know, daddy, I’m like, I’m scared. I’m like, like on the way to school. And like, I’m like, Jason, I’m like, what did you say when you wanted to be when you wanted to grow up? And he’s like, I want to be an entrepreneur.

Jason: I said, well, entrepreneurs are nervous and scared every day because we have a lot on the line. A lot of people rely on us and he’s actually, you’re scared. I’m like every day. Um, so it’s, I’m seeing the same thing and you know, one other thing, uh, I want to add to that is like, um, yesterday. Like I drove him, my wife and I drove him to school for his first day.

Jason: And then like at 1 45, he needed, they get picked up and it was like in the middle of the day and you, and I want to call and I was like, dude, I got to go. I want to go pick up my son. It’s his first day. And you know, I think like five years ago we wouldn’t have done that. We would have like sat on the computer and we would have stared at each other and probably just.

Jason: Continue to complaining about something. They didn’t mean anything, you know? And like, I would have missed that, you know, instead of like, you know, I think I, I was just like, I’m going and I got there and he was like, I loved it. And he was like, it was just like, so I think like the point of all this is like, I think you do get to a point where, um, You understand that it’s not all about giving your business everything at all times, because the truth is like, sometimes it’s good just to get away.

Jason: I mean, last week, dude, like I was on things that I had to be like, I would like, but for the most part I just disconnected. I needed it. My I’ve been, I’ve been getting out. I’ve been, um, I’ve been moving. It’s just been like a very stressful time. And I think that’s partly why I’m sick is because I’m still down.

Jason: And, um, I really just disconnected as much as I could last week because I just, I just feel like I had to, uh, but I think we could have done that five years ago

Kevin: Yeah. And I think, yeah, we’re starting to put the pieces together that we needed. Cause you can’t, you can’t just be the, can just be you. You got to build a team around you that can really support you in times like that. And that’s the way I was, was I was, I couldn’t leave for a week without thinking my business was going to go, you know, not, not, not move forward because I was always so involved in every single little detail of every single client, every single business.

Kevin: Yeah. It’s probably part of my just mental state where I didn’t, I felt that way, but it really wasn’t the case, but it’s just the way you get so wrapped up in these things. And at this point in my life, I’m starting to get like really sentimental about my kids. And I, you know, I moved to this new house.

Kevin: Like I, I, I ripped the bandaid off. I was like, I got to get out of this, this house, even though I loved my old house into a bigger house that my kids can enjoy, because how much. Longer are they going to want to like, hang out with me? You know what I mean? Like, I think that’s a weird, it’s a weird thing.

Kevin: They still want to hang out. I know. And I knew that was coming. I know it was a messed up thing and I should get therapy for thinking about that all the time, because it’s always in the back of my head. Like my father-in-law came over over the weekend and we’re talking about putting in a new pool in our backyard and.

Kevin: Some of the people, some of the pool people are just like, you know, it’s going to take this, it’s going to take this. And my father was like, why don’t you just wait another year? It was like, just wait another, wait until 2 20, 22 don’t stress over it. As like, because I’m like feeling the stress of like, not having that time.

Kevin: Like that’s one lesson. That my kids are going to want to hang out at my house and like go in the pool. You know, that might, that might seem crazy to you that I think that, yeah, well,

Jason: the way I started drinking with you, instead of

Kevin: right. But like, I want that, I want my house to be like, I want it to be that way.

Kevin: And he was like, fair, very good point. And he’s coming from a perspective of a seven year old man. Who’s been through it and he’s like, yeah, you’re absolutely right. Yeah, there should be.

Jason: Yeah. And I think, you know, I think that, uh, You know, compartmentalizing things is, is really important. I think when you’re, when you’re running a business, you know, like we’ve just learned that like we used to hire everybody that we thought was like, really cool.

Jason: And now, like, I think we’ve learned and we’re, we’re, we’re seeing it right now. Like we, we are finally building a good team of people. Yeah. And, um, We’re starting to see that, like, we’re starting to see some of these people that we brought on actually helping us because in the past we would hire someone and then like, they wouldn’t even, they’d be like, just cost us money.

Jason: Cause they really weren’t even doing what they were supposed to be doing. And then they had just put more work on

Kevin: us. Right. That’s what I was gonna say. It ends up being more work for us right

Jason: now. I think we’ve, we’ve really. Understood that getting good people allows us to do the things that, you know, help the business move forward.

Jason: And, um, just like doing emails and doing those kinds of things. Like they’re really important. But when you start to get to a point where you have a team, you have to learn how to let them do it because oftentimes like, Like, it’s nice to have a new set of eyes. It’s nice to have someone who really cares about getting things done the right way and doing things.

Jason: And, um, it allows us, like, it allows me to move. It allows you to move when you move, when you moved, right. Like things are still happening. Like we, I got some emails from the journal. I’m like, how come? I didn’t know about these emails, where these come from, you know, It’s moving forward, even though I took all last week off, which is important because, um, you know, you know, as business owners, we try to do everything all the time and it’s, it’s eventually, I think it’s, you know, it’s not healthy for

Kevin: you and what are you doing it for?

Kevin: Like, this is. Work. I work my ass off. I’m working my ass off so that I can do these things with my family. And I think it’s an important topic for us. I know that, you know, I’m not, I haven’t got it all figured out, right. This whole work-life balance, for sure. I don’t think I’m the authority on the topic necessarily, but I think it’s important for us to share our experience because like that experience with my father-in-law when he’s like, because he’s been through it, he’s 75 years old.

Kevin: I think it’s important to listen to people who have been through these things. So my dad, my dad, for instance, like they bought a shore house and my dad was always an entrepreneur. He was a roofer, a blue, a blue collar, roofer cider, but had his own business. And he came and my mom, like, they’re retired now.

Kevin: And he got a, they got a place down the shore and they’re spending all this time together, down the shore. And he’s like, he came to me. I remember when he came over and he’s like, don’t. He’s like, don’t wait to realize these things that are the most important to you. And I think that’s such an important lesson.

Kevin: Like when he came over to my house, when I first bought it, like that was his key thing. He’s like, I’m so happy. Don’t wait. Make sure you find the things that make you happy the most and focus on those things because you don’t want to be 70 years old, like him and feel like, you know, have some regrets that you didn’t do those things.

Kevin: So,

Jason: yeah. And I, I, you know, I, it’s also like, I guess your philosophy, you know, You know, kind of, could I go out right now and buy really expensive, fast car? Like I can, we can afford that. Um, but like, you know, 5, 6, 7 years ago, that’d be like really important. And I think now, like, I’m starting to realize, like, you know, that’s like cool for like, like, do you want to flash?

Jason: And you want everybody to know, but like at the end of the day, like it’s so much nicer than. I, I can go through this process of moving and pay and pay, um, a moving company, $20,000. And I don’t feel like I’m gonna like be poor. You know what I mean? Like it’s a good feeling, um, to, to do that, you know? Um, yeah.

Jason: And I’ll get a car later, but you know, the point is, is like, you know, it’s not as important as it, as it was at one point.

Kevin: Don’t get us wrong. We understand that, you know, you need money to do these things. And there’s, there’s definitely a point when you start out your business where you do have to like put everything into it.

Kevin: But once you get to that point, You have to realize what you’ve done that for. I think that’s the main point of that. That’s what I

Jason: told you. Like, I’m like, dude, like you’ve been working your ass off for 20 years so that you can go to a soccer game at 12 o’clock in the afternoon. I used to drag you. I’m like, dude, I’m coming with you.

Jason: Like, let’s go.

Kevin: And I appreciate that. Yeah.

Jason: I mean, so, but it’s, you know, I think that, uh, I think that I I’ve always looked at it like, well, that extra hour. Um, is it really gonna change things like, and then you get, like, we can get into a whole nother conversation about like, if you have an agency and how little appreciated you are.

Jason: So like you put all that time in, and then like one day the client just, doesn’t like one thing that you did and then they move on. And then all of a sudden you’ve been working at night for these guys. You’ve been being away from your family. And then these people just, they just tell you to like, like they’re going in different directions.

Jason: So like, I think there’s also that too. I mean, because. Yeah, we do have several businesses and I think there’s that side of it as well. Yeah, absolutely. I mean, that’s a whole nother topic, but I think the, I think the, at the end of the day, the point is, is like, you know, as, as respires someone says all the time, he’s like, you know, your, your business we’ll give, you we’ll take as much time as you’ll give it.

Jason: Um, I, I don’t feel like. Things have gone south since I’ve stopped working 10 hours a day. I actually quite feel like they’ve gone the other way.

Kevin: Um, and having the right people. And it’s a big thing too, is like I had the wrong clients I had. And if you want to think of it as from the e-commerce side of things, we had this discussion with about the journal.

Kevin: It was like getting the right customers, getting the right clients that. The business that you want to have for the longest time. And the reason why I was so drained and so burned out is because I was working with the wrong people that were just dragging me down. Now, I feel like, you know, we know what we want to be, where we want to bring in the right customers or clients, however, want to look at it.

Kevin: Yeah. Giving us that, that return, I guess I don’t really have to put that, but yeah, you find the right people that you want in your life. And I think that’s so important.

Jason: Well, when you work with the right clients, you, you work with the right customers, you know, they really appreciate what you’re giving them because they really need what you have.

Jason: And I think, I think it it’s, it’s what it comes down to. And I, you know, I’ve been reading a lot of these copywriting books and I’ve been reading a lot of these, you know, success stories. And these guys are doing a hundred million dollar businesses and, you know, There’s like a theme, it’s kind of like, you know, stop begging everyone just to buy your shit, you know, offer a really good solution for people who really need your stuff and they’ll buy it, you know?

Jason: And that’s, that’s really what it comes down to. Right. It’s not about tricking people. It’s about attracting the right people. Yeah.

Kevin: And we, um, I think it was, um, shit. What’s that guy’s name? Start with why a Simon Sinek, Simon Sinek. I think, I believe he’s the one that says it all the time is like the customer’s not always right.

Kevin: And you need to put a priority on the people who are around you work more working for you, helping you, helping you to get to where you are and not just like jump and be like, oh, that customer. Is right. And you’re wrong if it’s your employee or your, your, your partner or something like that really consider those things.

Kevin: Because those people that are around you closer to you are the more important people.

Jason: Yeah. I mean, uh, one last thing too, is like, I feel like your, your values change also, like when you’re single and you’re 20 years old, like you want a Ferrari to impress everybody, but like, what would I do with a Ferrari, like a marriage.

Jason: Maybe kids. It’s not like I can use it to attract like any, you know what I mean? Like it’s like, so your values, your values kind of change. And like, um, there was a golfer, right? Who they were asking him, like at the end of the golf tournament at the end of the golf season, there’s like this tournament that’s going on right now that you can win $15 million.

Jason: And somebody asked this guy, is this Australian kid really cool, really good. The guy like. So, what do you think about the $15 million prize at the end of the FedEx cup? He’s like, yeah, man, I’m going to be pretty cool. He’s like, I just don’t know what I would do it at all, you know? And it’s like, like he’s like maybe buy some more fishing stuff.

Jason: So I think like, I think like, you know, just having money as your reason for doing things, I think eventually you’ll realize that there is, you know, I was just reading, I was just reading a hundred million dollar offers by. Um, Alex or mosey, he does gym launch. Um, really cool. He did like, I guess he’s doing like 110 million or something.

Jason: And he’s like, you know, I had to readjust my values. He’s like, because like another $10 million isn’t going to change my life. It’s like I could buy whatever I want to buy with 50 million, you know? Yeah. I mean, it makes a lot of sense, you know,

Kevin: any more problems, I guess I’m, I’m surprised that you say that about the car thing.

Kevin: Cause that was always your thing. Like when we would talk about money and you’re like, I would always get like, had that car for the longest time that was broken down. And when I, you know, got a new car, I got like a, well, you need to have a car that like starts like he, uh, you know, it was never, that, that was never important to me.
Kevin: It gets me from point a to point B the other things were more important. Taking vacations, really extravagant vacations was more,

Jason: I want a boat now. Oh yeah. I think I want a boat now that I’m down in Myrtle beach, I’m on the water. Um, that’s like, I think that’s like my next thing now. I shifted from my car to like a boat.

Jason: So, um, once I get, once I close on this house and I start, uh, and things start calming down a little bit, I think next year, I’m going to look into something because I think that’s. I grew up on a boat with my mother and stepfather, and there was some of the best times in my life. So

Kevin: that’s cool, man. That’d be awesome.

Kevin: Yeah. You good, Jay. I’m good. All right, man. And no, you can not come down here. Oh, I’m definitely. I am coming down for sure. I’ll come down more. I won’t come down for you. I’ll come down for the boat. Okay. All right, guys. Thank you so much for listening as always, you can check us out at e-commerce uncensored.com and we’ll talk to you guys real soon.

Jason: later
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The post EU228: The Delicate Balance Between Family and Entrepreneurship appeared first on eCommerce Uncensored.

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