EU225: The Copywriting Secret That Made us $40,000 in 2 Days

eCommerce Uncensored

The best copywriting defines the problem, agitates the problem, then solves the problem. We applied the techniques from The Copywriting Secrets by Jim Edwards and made 40K in just two days. If you are struggling to persuade people to purchase your product, learn how good copywriting in one sales letter can change the whole game. No matter what channel you are using, these secrets work.

You can get a free copy of Jim Edwards book here!

This is a direct transcript. Please forgive any grammar or spelling errors.

Jason: [00:00:00] Defining a problem, agitating that problem. And then solving it

Kevin: I think about all the imagery that goes around the text and then before long I’ve lost focus on what actually the point of it is. And it’s, you know, the copywriting.

Jason: of it. You’re struggling with whatever you’re doing. It doesn’t matter what it is.

Jason: And you’re having a hard time persuading people to buy your products. This book. Can virtually change that for

Jen: You’re listening to e-commerce uncensored with Kevin Manel and Jason Caruso

Kevin: Thank you for joining us. On another episode of e-commerce uncensored. My name is Kevin Monell and I’m here with Jason Caruso. And my dog, my dog, yellow dog. I have to put that dog in. Yeah. And now my Joe Montana jerseys in. So you can look at that all though, I’m working on the back wall. Jason still, I’m going on two months.

Kevin: I need to get that worked out. It’s in my garage, actually in a box, my shelving unit. It’s ready to go. So it’ll be awesome.

Jason: You were just saying off well on on-camera, but really we had to rerecord this, that we are actually probably close to our fifth year. Right now.

Kevin: It’s insane for this podcast. Right.

Jason: And when we started this podcast, you know, everybody gets into podcasting to make money in one in some way or another, maybe not from the podcast, but selling other things like we have, we’ve sold things. Um, and, but we’ve always said. We’re really want to help people through our experiences and the agency, [00:03:00] um, turns out, you know, not only do we have the agency, but we also have our own, our own products as people, uh, if you’ve been listening to us know, uh, and you know, we’ve always just wanted to help people, like I said, so today’s podcast.

Jason: We are going to talk about something that, um, recently happened to us. The last two days actually.

Kevin: Yeah. But the whole process was like, oh, you know, over the last month or so you’ve kind of evolved. So it’s,

Jason: yeah, it’s been a long time. And what what’s what’s been happening is I’ve been studying and applying some copywriters.

Jason: Strategies and techniques and strategies to our sales page. It’s something that I’ve been really, really, um, interested in. Like I’ve always, I guess, cause like I’m a talker. Like I feel like, you [00:04:00] know, I feel like I’m good at persuasion via my voice, but not good at persuasion. Writing. So I just, I was always interested in, in learning that.

Kevin: And so it was like a passion of yours. Cause you’d always, you know, you’d refer to that, um, that book that you have that really expensive book and all that stuff. And, and I think you’d recognize. In other landing pages that we’re always looking at, you’d see it, but it didn’t, it seemed to me like, almost like over the last month, like a light bulb went off or something.

Kevin: Yeah.

Jason: So my point was that we, you know, I, I’m not gonna make any money from plugging this book that I’ve read. Um, but it has been, and I’ve re I’ve read breakthrough advertising from Eugene Swartz, which is supposed to be the best advertising. Ever written, which it’s really good, but it was written back in the sixties or fifties or forties or whatever.

Jason: So it’s like talking about [00:05:00] typewriters and, and, and stuff like that. So it’s a little hard.

Kevin: Um, but it’s interesting. Cause you mentioned it the other day and that was the book I was talking about that you talk about, you mentioned the hardcover book and it’s funny when you were talking about the other day, how you said you made that same comment.

Kevin: I forget who we were talking to, but how it’s like done in the forties and it’s, it’s kind of outdated, but the concept’s still, the concepts

Jason: are still the same. And basically, you know, he’s the guy who started like the temperature. Prospects in there. He talks about, he doesn’t say a cold warm and hot, but he talks about how, what their level of awareness is of your product is basically exactly the same.

Jason: Um, because he’s the guy that’s kinda coined that. Um, and you know, the, you know, he, he didn’t most of his stuff in, in newspapers, so the concepts are all the same, but yeah. I think as digital [00:06:00] marketers, we have a hard time making that leap so to speak, like, okay. Yeah. Like, yeah, like I get it. The concepts are all the same, but like, is it really the same online and in newspapers where online, and this is where I think the differences.

Jason: Like people’s attention spans are much shorter now. So that’s where for me, I’m like, okay. Yeah, I get it. The concepts are really good, but do they apply identically to digital? And I have always had that question. Um, but recently. I’ve picked up, um, copywriting secrets from Jimmy Edwards. And, um, we’re not gonna make any money from this plug at all, but if you are struggling with persuasive writing, And understanding how to write, you know, make people take action from your words, [00:07:00] I would, this book was free.

Jason: Free was $7 with shipping

Kevin: free plus shipping free plus

Jason: shipping. It was $7, but to me, this gave me so much more practical advice than the $150, um, breakthrough advertising. Right. $7, $150. I, for whatever reason, um,

Kevin: it was just, I probably written in more of a relatable way, I guess, because you said like the concepts are basically the same.

Jason: Yeah. The concepts are, are basically the same, you know, but, but I think Jim does a little bit of a better job being, you know, specific. Um, so. So I’ve been really like digging into this book and it is probably, this is like, I’ve read all of Russell Brunson’s books. I’ve read, you know, [00:08:00] dot com secrets, secrets, traffic secrets.

Kevin: Yeah. I mean, I’ve never heard you kind of rave over any of the books that you’ve written and, and Jim Edwards works with Russell Brunson. Yeah. He’s

Jason: his business partner. Um, this is separate though from Russell and so. I really liked.com secrets. I really liked expert secrets. I think all of those things are just like amazing and like learning those things is pretty amazing.

Jason: Um, but without copywriting, I don’t think any of those things work.

Kevin: Yeah. That’s what I was just about to say. He’s like, he gives you the strategies, but when you get to it, when you actually get your fingers on the keyboard, like what actually goes in is really the hard part.

Jason: That’s that’s. Exactly. And that’s.

Jason: And that’s where I think this book has really changed. I mean, I want to say my life because

Kevin: I changed your life, Jason.

Jason: Oh yeah, yeah. For the worst, this actually changes it for the better. Um, [00:09:00] so what, what I really loved about this book now, Kevin, we’ll, we’ll talk about the, our landing page and what we did and our results.

Jason: I mean, I mean, Our, our landing page that we created using the, our sales page, using the concepts that Jim teaches, we were getting like, like six to 8% conversion rate on the landing page. And what that means in dollars is that in two days, right, from two emails, we made $40,000.

Kevin: Yeah. And 6% is like going into it.

Kevin: I told you when we first started looking at the numbers, like with all our client history, with all the things that we’ve done with our own products, I had that 2% conversion number and we probably could have done that. Like, cause the way that the whole thing started was we’ve got this opportunity to sell a product.

Kevin: And there was content for landing page. We [00:10:00] went through the whole process of building this landing page. Like we normally do

Jason: well, we partnered with another wildlife photographer and he had a course that we wanted to sell through our magazine. Right, exactly.

Kevin: So we partnered

Jason: with him.

Kevin: Sorry, carry on. So, so we went ahead and we were like, we took the content that he already existed.

Kevin: And then for formatted it, like we thought made more sense and we were almost ready to go with it. And that’s when, like Jason was like, oh wait, this, this is just not right. You know, it was almost like, like I said, a light bulb went off and while he was reading this book and he’s like, no, stop it.

Kevin: Everything basically. Well, we

Jason: had our designer completely designed

Kevin: sales page and it’s funny, I showed it to Chrissy that I was like, yeah, here’s he wouldn’t use. Oh, you did? Yeah, I had her on the phone the other day yet.

Jason: I didn’t do it purposely. I actually started just as I was gone when I was just moving shit, taking shit out, but

Kevin: you actually didn’t even start in the landing page.

Kevin: You were just like writing it out in a document because I would go back to the landing page and I would be like, oh, [00:11:00] We don’t see any difference yet, but you were always documenting it in like a word document,

Jason: a Google doc, because it was just the Google doc was just easier. Cause it was like spell check a little bit for me.

Jason: And I didn’t have to like, um, inside of Ella mentor, which is the, is what we use to build our landing pages. Um, they’re spelled spellchecking in there, not great,

Kevin: but I thought it was good. And to not get yourself caught up in. What it’s going to look like or an image to where it’s, because that’s what happens to me.

Kevin: Like I think about all the imagery that goes around the text and then before long I’ve lost focus on what actually the point of it is. And it’s, you know, the copywriting of it.

Jason: Yeah. And I’ll tell you what, like I’ve always had like a hunch, you know, look, we, we took our, our journal from zero to 2 million in one year.

Jason: And we really didn’t do much in the way of copywriting. I mean, I’ve been on newsletters, I’ve been on Matt Furey. He’s a, you know, one of the best out there. Um, I’ve been on, uh, Ben [00:12:00] settles, which he is another guy. Like I’ve always been on, like, I always been interested in this stuff, but for whatever reason, just the way that Jim talks, um, it just really made.

Jason: Like just so much more sense to me, for whatever reason. I don’t know. Maybe it was because Jim in the book, um, actually wrote it from like, Start to finish type thing rather than just like tips all over the place, you know, when they get them. So I, I knew the power of copywriting. I just was like a little annoyed that I didn’t know how to do.

Jason: You know, and it was like, just something that was always bothering me. Like, what are these mother effer say? You know, like you always hear persuasion, like, like here, persuasions press phrasing the secrets of the world’s most charismatic and influence influential villains. And it just like, I’m like, oh my God, what does that mean?

Jason: Like, what are you. [00:13:00] Persuasion again. That was like always the thing.

Kevin: What copywriting is one of those it’s like, we always just talked about it and we’re like, we want to get better at competitor copywriting because it’ll help everything else we do. But for us, for me anyway, it was always like that stumbling block of like, okay, it’s just another thing because it’s not like something you just.

Kevin: You know, uh, blazingly pick up along the way it’s actually in art form. It’s like knowing how to do Facebook ads really well, like not even talking about the copywriting of Facebook ads, just knowing how to use the platform or knowing how to use Klayvio, it’s a real art form that you have to learn and be trained at.

Kevin: And that’s you make that comment about why you can’t hire a copywriter, right?

Jason: Yeah. I mean, basically what he says. Um, it’s kinda hard to hire a good copywriter because why would they write copy for you for 20 grand when they can build their own sales page and make a million? Right. Exactly. Yeah. Uh, things like he talked about that really hit home for me [00:14:00] was the 11 reasons why people buy and he talks about here are the things, make money, save money, save time.

Jason: Avoid effort, escape, mental or physical pain. Get more comfort, achieve greater cleanliness or hygiene to attain better health gain praise fi feel more loved. Increase their popularity or social status. Those are the 11 ways. I think it’s 11 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. Yes. 10 here. 2, 3, 4, 5, 6, 7, 8.

Jason: Okay. 10. He talks about the 10 ways. Um, or 10 reasons why people buy. I mean, like, I didn’t know that, like, I didn’t know that people want to make money and that’s kind of thing, but like, It’s it’s just to me, it’s like, oh shit. Like, [00:15:00] if these are the reasons why people buy, then your copy should have all of these things.

Jason: Or at least the things that you’re, he said he likes to pick three things for it, for each niche. Um, so it makes sense to me that like, when people write sales copy and they say something. You know how to easily attract beautiful women without spending money and making new broke. Right? Like basically I just said like, you know, they wanna, they wanna attract beautiful women without making them go broke and it’s not going to cost you anything.

Jason: So they’re going to save time, um, avoid effort, how to easily attract women at work. Right.

Kevin: And I think if you just think about that, like as a person, like when you’re shopping, anything you buy is going to fall into that list. And I dunno if it [00:16:00] was you and it just goes back to like, they’re buying the result, not the actual product at all.

Kevin: And I don’t know if it was you that made this analogy, but it was like someone who a person doesn’t want, like a three-quarter inch drill bit. Yeah. I was telling you guys, they want the whole. So you don’t try to sell how wonderful the drill bit is, but how great the hole is going to be. Right.

Jason: Yeah. And he, he talked about like, this is like, dude, this is like an awesome, awesome.

Jason: I don’t know if it was his story or somebody else’s, but he says, Hey, I actually, it wasn’t his story. This was a Gary Halbert. I think he said, imagine yourself, walking into an upscale. Um, Like lounge in New York city back when the city was pumping, because now you walk into this upscale lounge, all these wealthy men, good looking guys.

Jason: And they’re all hitting on this one [00:17:00] girl. And you see one guy after another, you know, one guy’s richer than the next thing that I’ll make you. You won’t have to worry about anything. No, come on a date with me. You can, you can retire. You can, um, uh, have whatever you want, fancy cars. And one guy after the other is just like failing.

Jason: Can you see this guy is a very unassuming guy. Doesn’t have much money walks up to the girl, whisper something in her ear and she grabs her stuff and runs out the door. He said,

Jason: what you didn’t know is the guy with very little money didn’t have many, much looks to him, right? It look like anything, but he got this beautiful girl to walk out. He [00:18:00] whispered in her ear, I have a bag of heroin and he says, look down. And he had it in his hand and he said, do you want to go. You want to go sniff it or whatever.

Jason: And she ran out with them and he says that when you know the real desires of your audience, that’s how you get them to do things you want them to do. And if you think about that, there’s a hundred rich guys in there. They all have one guy has more money than the other. They’re all good looking guys. But you ask a drug addict if they want drugs.

Jason: She’s gone or he’s gone. It doesn’t matter him or her that story. And I obviously didn’t say it as eloquently as he did, but that story, it just makes so much sense to me. Like, like, yeah, like there’s a million people trying to sell the same thing that you’re selling, but if you sell the real thing that people want.

Jason: Right. For example, [00:19:00] I was thinking about this, right? Everybody on Facebook says, oh, come work on me. You’ll make a lot of money. You’ll be rich. Look at my Lamborghini. Look at my big house. Look at my debt. Like I was thinking about this. It’s not really the Lamborghini that they want. It’s not really the house that they want.

Jason: It’s actually proving everybody wrong and making their parents proud of them is really what all those things, you know, . And like, to me, like, I want the Lamborghini, I want the big house, but the real reason is because I want everybody who’s ever told me that I wasn’t going to be anything. I want my father and my mother and my family to look at me and say, man, this guy, fuck this guy made it.

Jason: That’s the Yeah. And that’s what the, these just a lot of these big brands have done, like the apple, for instance, then they [00:21:00] never talk about their product at all. It’s about how you’re going to feel when you have that product or

Jason: what you’re going to be able to do.

Kevin: So exactly. That’s why I like I, and now that you’ve kind of drilled it into me and I haven’t read the book yet either, but like you notice it now you go to these, you go to these, um, these websites and that talk about their product and how wonderful it is. And you’re like, wow, this could do so much better if they just focused more on what the result is going to be from their customer instead.

Kevin: And I think that’s the main point of this whole.

Jason: That’s the main point, but you sprinkled these make money, save money, save time, avoid effort, blah, blah, blah, blah, blah. If you look at that sales page that I wrote for the journal, what does it say quickly and easily create this kind of shot quickly and easy.

Jason: Download this guide and get my exact settings to take this picture, right? Like it’s all about doing it as easily and quickly as the, as they possibly.

Kevin: Removing all the [00:22:00] friction, you know, all the doubts. You also had a list. What was that list that you said like, uh, I don’t know if you could pull it up, but like, it was a list of the elements as you go down a landing page.

Kevin: Do you have that in front of you? Cause I thought that was interesting. I wrote that down somewhere.

Jason: Yeah. So there’s um, yes. So the three, uh, was this there’s like a formula. Okay. And there is, you define the process.

Kevin: This is like, if you were, this is actually from the top to the bottom of a landing page, right.

Kevin: Is that what it is? Okay. So

Jason: there are, there’s a couple of different ones. There’s one. He has like, there’s like there’s 13 elements to a sales like sales copy. Um, I’m sorry. Uh, how to write an amazing sales letter fast. This is a little bit more, uh, Like step-by-step like what could be in each block, but really what it comes down to is defining, defining a problem, [00:23:00] agitating that problem, and then solving it.

Jason: And, um, you’re talking about the, the steps are shocking statement. Find the problem. Agitate present the solution, use bullets to arouse, curiosity, credibility statement about you proof sum up an offer and give a price bonuses and a hot pot, sweeteners the guarantee, and then call them to action. Um, and then there’s a PS.

Jason: Um, so he actually talks about every single day. No step in this thing. So the main thing is like, I’m not here to like, try to like sell this book. I am, I’m simply passing along something that has just made us over $40,000 in two days. Um, [00:24:00] and I just want those, you know, you guys out there that are listening to, like, if you’re struggling.

Jason: With whatever you’re doing, it doesn’t matter what it is. And you’re having a hard time persuading people to buy your products. This book, I think can virtually change that for you. And he, he talks about like one sales letter can make you a millionaire.

Kevin: And we’re talking about, like right now, we’re talking about actually like written copy.

Kevin: But as we talked about the other day, Jason, it’s like these concepts ring true on really any channel, the structure of things can, can work through a video through a podcast, through an advertisement, right. It works no matter what he says, you

Jason: follow the same process. Um, Whether it’s for a video, whether it’s for a sales page, whether it was for an ad, no matter what, he just follows the same process over and over.

Jason: Um, when you first read the book, there’s a lot to digest, but as you [00:25:00] start writing the page, it starts to make more sense. And it’s like, anything else that you learn when it’s a new it’s like, it hurts your brain, but like the picture, like my understanding of this. It’s just, it’s just, I understand it’s so much better.

Jason: Um, now that I get a page, I mean, I used to tell you, like, when somebody, when I saw a sales page that was like seven pages long I’m like, who would ever read this? You know? And I just re wrote a seven page long, um,

Kevin: you know, live sales page. I was thinking of the same thing too. And I saw your pen. I’m like, wow, this is.

Kevin: This, it makes sense, but I’m like, I would never be the one. And then the following day I got an ad and the sales page looked exactly the same and I almost bought the product at the end. I was like, shit, you don’t even realize you’re doing

Jason: it. It, it all, because you gotta remember, like, when you are selling to your ideal customer, they do care about these things.

Jason: And [00:26:00] yes, I’m not a photographer, so I’m not going to read a photography sales page, but I probably would read a golf one. I probably would. You know, I’d probably would read something about, uh, How to make your, your eight year old, smarter in 30 days, you know, I have an eight year old, right. Seven year old, like, like that would,

Kevin: well, that’s what it was.

Kevin: It was like, I can honestly tell you that, like I did go through your sales page for the wildlife photography, but like, I didn’t read it word for word. Like I was that interested in it, which probably, I guess I assume made it really, really difficult for you to actually write it. But then the next day, when I got a product that I was actually interested in, which was like, you know, some kind of marketing thing that I saw, I actually did it.

Kevin: We’ll go down the page and read everything that was written. Yeah, of course I skipped around, but I think that’s part of the process too. You understand that people are going to jump around a certain sections, you know? Yeah. Um, interesting. I mean, I’m, I’m super excited about this process. Like I think that it’s even going to evolve from here.

Kevin: And one thing that [00:27:00] we’ve done to alongside of this. You know, send this information to smaller segments of people at a time too, then, you know, obviously better the optimize, the process, see where things may be broken or where things can improve. We’re going to get emails back from people we’re going to learn from what they say and just fix it, change it, optimize it.

Kevin: So it just works better. So I think that’s a big part of it too. Don’t like, don’t like create your first sales page ever and send it to your entire list or all your customers. And it’s a little bits of people and. As

Jason: you go. Well, that’s the other thing is like, there’s like a theme over and over is like, you know, you know, writing something is better than.

Jason: Not writing at all. Right. So get something up fast, John, like, so in our case, like, you know, I got this first iteration up, I’m sure as we move along, I’m going to be editing it. I’m going to be changing it. I’m going to be starting like, you know, I’m going to be refining it and testing it and doing all those things.

Jason: But, you know, for the [00:28:00] most part it’s there, it’s just, we may change some things as we, as we test. Um, but this book, okay. You know, uh, the journal of wildlife photography, which is our, our, um, other business has, has changed our lives, um, immensely, right? Like it’s really given us a lot of confidence. It’s really it’s that a lot of, a lot of things for us.

Jason: Um, I have the same feeling about this book. Like, I feel like. This book is going to change a lot for, for our lives, because I mean, we’re already seeing

Kevin: it. I mean, we’re in the communication business, man. Yeah. We got to know how to communicate. Well, I

Jason: I’ve always felt like I can communicate because like I was a talker, but like talking and persuade.

Jason: The other thing is, there’s another thing I want to talk about. So. [00:29:00] He first says, and this is like so true, man. It’s like, I felt like this too is like one of the first sentences in the book. He’s like people think that copywriting or sales copy is an art of persuading. People to buy things that they don’t want, but it’s actually not.

Jason: It’s actually trying to persuade and amplify. That you are the person that they should buy something that they already want. Right. Right. So like it’s like, and that was like a big thing for me. Cause I’ve always felt like persuasion copy was like, oh my God, I got to say this in a way that persuades people to buy.

Jason: And it’s not, it’s actually it’s people who are already looking for a solution. And you’re just making your product sound like it’s going to do that for them. Yeah. And that’s the difference? That’s a mind [00:30:00] thing, you know, that is, um, I feel like that started all for me. And that’s why, what I really loved about this book is like things in it that I really hit home with me.

Jason: And that was like one of them that was like the first thing he said, one of the first things and. Yeah. I mean, um, oh also, um, if you go to copy the writing secrets.com, like I said, we don’t make a dollar from it, but I also, for $37, I purchased his order bump for the audio version of it. I wouldn’t get the audio version from audible.

Jason: There’s someone else narrating, but if you get it from him, from him for $37, he narrates it. Uh, with this other guy, Stu and when the guys do just ask some questions, but he goes a little bit deeper into. Like he talks a lot about things [00:31:00] that aren’t already in the book. So I would highly recommend, I mean, I paid $7 plus 37.

Jason: Um, so somewhere in the amount of $45 and we just made like 43,000 from it. Pretty good

Kevin: investment. It’s a pretty good return. I bought the audible version of it. I haven’t listened to it yet, but I got a lot of bad reviews. Yeah. Yeah. So get,

Jason: get it from him for $37. It’s worth it. Um, but yeah, man. Okay. I have, like, I feel like this copywriting thing was like the last little piece to our, our puzzle.

Jason: Yeah. Um, I feel like we’re going to be able to help our clients better. I feel like we’re gonna be able to help ourselves more. Um, I feel like it, I feel like I have the ability now. To just sell anything. Yeah. Seriously. And he says that he goes, imagine how it would feel to be able to sell any [00:32:00] product.

Jason: That’s what’s that’s what’s going to happen. He said, after you read this book and it’s, it’s so true. It’s like, I look at all this guy’s Ben settle. After I read this book, I went to Ben Settle’s landing page. It’s the exact same principles. Yeah. I went to, I went to, you know, break the, the, the $150 book. Uh, breakthrough advertising, same thing.

Jason: They’re the same principles, Gary Halbert. I was studying, he did a sales page that made $51 million in one year. I studied that same thing, man. It’s the same, same thing over and over and over, and, um,

Kevin: seems to be the key to everything.

Jason: It’s the key to everything. And I think, um, I think this will be, I think it’s, you know, this is.

Jason: E-commerce um, if you’re writing, if you have, if you’re selling a product, a digital product, a physical print, anything you got, you need. Right. [00:33:00] And this, this book, it’s good. It’s going to be a life changer. Life

Kevin: change. Yeah. It’s I I’m excited about it. I feel like it’s, it’s going to help us, like you said, with everything, but I did say, you know, to one of our clients the other day, I was like, I taught, was talking about this.

Kevin: Cause they were asking about you and what you’ve been doing. So I kind of talked to him about it a little bit. I was like, but it takes a little bit of a, a mindset change to understand it because so many people are so obsessed with their own product. And what it does that you do have. Take that mindset and change a little bit.

Kevin: When it comes to writing these sales pages, they like they way they are for your product.

Jason: Yeah. Um, you know, he has formulas in here for writing like bullets, like, uh,

Kevin: Does he talk mostly about like sales landing pages? Or does he talk about like product page copywriting and things like that too? It’s just

Jason: mostly copy in general.

Jason: It doesn’t even, I mean, it’s a lot about sales pages, but you know, it could be done. He does have something in here, a section about like [00:34:00] writing bullet points for products, like, um, you know, he talks about if you’re selling like a drill and, uh, You know, like how you should write those bullets. And basically, I dunno, you know, it’s a lot, I basically, it just talks about how giving them like, um, like, uh, like the benefit and let me see if I can find it real quick.

Jason: So in chapter nine, he talks about how to write like bullets for products. And he talks about doing the feature. Plus the benefit, press the plus button. So he gives examples and I’ll give you one, he says, um, one piece set. So you can keep all your wrenches together in one place, which means you’ll never be left high and dry with the wrong wrench.

Jason: So now he’s saying [00:35:00] basically they were to break this down and he’s saying a one piece set. So a one piece like wrench set, um, the benefit of it. So you can keep all your wrenches together in one place. And then the meaning, which means you’ll never be left high and dry with the wrong wrench. So think about that, right.

Jason: Instead of just saying, oh yeah, this is a one piece wrench, the greatest thing in the world, you know what I’m saying? Like it’s, it’s, it’s gold.

Kevin: You’re giving that like, you’re hitting one of those, one of those key elements of why people buy. Right. There’s gotta be one that convenience or something like that or something.

Kevin: Yeah.

Jason: I mean, this is, this is yeah, right. Um, S a S a E. This is all about the wrenches SAE sizes. So you have the exact size you need when you need it, which means you can get projects done [00:36:00] faster and move on with your life. Save time, save time. Right. So think about that for like our client Rivera, right?

Jason: Like on the sales page, we may have. Actually what it does, which means you’ll be able to wear your hair naturally more often, which means, you know, those kinds of

Kevin: things. Exactly. Yeah, it’s exciting. And I’m sure we’ll talk about this some more on some upcoming episodes, for sure. As this thing evolves. Um, check it out.

Kevin: Yeah. Check it out. Subscribe to the podcast. So you guys don’t miss up miss out on those updates about this, this copywriting developments we have going on in this evolution of things we’re doing. Um, and. You can always check us out at e-commerce on tensor.com. Thank you guys so much for listening. Talk to you guys real soon

Jason: later.

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