Media and marketing industry data under an expert microscope

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Manage episode 302123762 series 2390224
Player FM과 저희 커뮤니티의 Neville Hobson, Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, and Institute for PR) 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

In the third of our new (but growing) series of Small Data Podcast interviews with data mavens, Sam is joined by media analyst Ian Whittaker. Ian is the current City AM Analyst of the Year – a gong he scooped for the second time in 2021. He has more than 20 years on the clock, assessing the financial performance of media and tech stocks.

Ian’s understanding of the numbers and data underpinning media and marketing businesses is both broad and deep, and he writes regular columns for both City AM and marketing industry bible, Campaign. We spoke at the start of September 2021.

Ian is optimistic that the media and marketing industry – at least in part – is making good use of data and analytics to target consumers more efficiently and effectively. Most have moved beyond the bombardment many consumers experienced not so long ago, and some of the bigger players – including consumer goods behemoth P&G – are combining the logic of data and the magic of creative to good effect. That said, some, both client- and agency-side, still have their heads buried deep in the sand.

Continue reading -> https://www.smalldataforum.com/

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