Manage episode 230151528 series 2128281
You may not have heard of Casper Lee;
He’s an internet and social media sensation.
My 11 year-old nephew assures me he’s the real deal:
Last year he won global social media superstar by global.com
Currently he has a growing audience of 18 million combined followers across YouTube, Twitter, Facebook and Instagram.
And these aren’t just vanity metrics: this is an engaged following.
So what’s the secret to his success?
In this short action episode, his business partner and Influencer.com co-founder, Ben Jeffries, reveals what he believes is the secret to Casper Lee’s success.