LOC Podcast: PRSA NJ Panel on Brand Storytelling and Content Marketing

Lubetkin on Communications Podcast

Steve Lubetkin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steve Lubetkin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6+ y ago 1:40:18

MP3•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on September 08, 2021 16:09 (2+ y ago). Last successful fetch was on February 25, 2021 02:10 (3y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results.

Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company’s message are the new PR frontier.

In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society of America’s New Jersey Chapter, held October 19, 2017 in Rahway, NJ.

[spp-player]

Chris Biddle, APR, president of Biddle Communications & Public Relations, and president of the New Jersey Chapter of PRSA

Moderating the program and presenting is Christopher Biddle, APR, president of Biddle Communications & Public Relations.

Panelists were:

Lindsay Moskal

Senior Strategist

Litzky Public Relations

Steve Lubetkin, APR, Fellow, PRSA

Managing Partner

Lubetkin Media Companies

Justin Gianninoto

Director, Digital Strategy

Stern Strategy Group

53 에피소드

#Business News #Steve Lubetkin #Click Play #News