#482: Keyword Cannibalization Issues in Digital Marketing, Episode 3

SEO Podcast | SEO.co Search Engine Optimization Podcast

Timothy Carter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Timothy Carter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 6:36

MP3•에피소드 홈

Keyword cannibalization in SEO refers to times when new pages, posts, or products are created with duplicate keywords - which takes the focus off of the core terms that really matter. This can damage search engine rankings and frustrate a company's marketing department.

Keyword cannibalization in SEO would be defined as the practice of having multiple pages on a website with similar keywords and phrases, thus reducing the effectiveness of each page. For example, if you have two pages having very similar content and keywords, your rankings for those keywords on either page will be less than your overall rankings. This is based upon how Google interprets the content of those two or more pages; they are considered duplicate content and so one is given less authority or weighting than the other.

Keyword cannibalization has become a huge problem in search engine optimization for many websites over the years, especially after the Panda and Penguin algorithm updates. Search engine optimization is about increasing your visibility on the results page, not decreasing it. You do not want to be an accidental victim of keyword cannibalization.

Also mentioned here: https://seo.co/keyword-research/

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