SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Brad Lomenick, the former president of Catalyst, one of the largest leadership conferences, joins me in this episode to share powerful book marketing strategies that work even without a big platform. Discover how personalization trumps broad marketing when it comes to successfully marketing your book.

During our conversation, we delve into various topics, including leveraging podcast interviews and speaking gigs to sell more books. Brad also shares valuable insights he gained from industry leaders like John Maxwell and Andy Stanley during his time at Catalyst. Additionally, we discuss the distinction between a "Brand Book" and a "Life Story" book and provide guidance on which type of book to write first.

This episode is packed with actionable advice and insider tips that will revolutionize your book marketing approach. Whether you're a seasoned author or just starting your writing journey, Brad's expertise will help you navigate the intricacies of book marketing and propel your book to new heights.

Don't miss out on this opportunity to learn from one of the industry's top leaders. Tune in now and let me know your thoughts on this enlightening episode!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

• Apply for a free book consultation
• Register for our free on-demand training

Must-watch episodes:

1. SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
2. SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
3. SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
4. SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
5. SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki