SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger

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Player FM과 저희 커뮤니티의 Chandler Bolt, Founder of selfpublishing.com, Chandler Bolt, and Founder of selfpublishing.com 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Today I'm joined by Jonah Berger, the author of "Contagious: Why Things Catch On", The Catalyst, and other books. His books have sold over 1 million copies and are in print in over 35 countries. In this interview, we talk about:
-Contagious; why things go viral and why his first book caught on
-Pain pills vs. vitamins; why this is important with your marketing and in the topic of your book
-6 Key S.T.E.P.S. that make your book contagious (and how Jonah used them to promote his book)
-Paid Media vs. Earned Media; what’s the difference and which one should you choose?
-“Trojan Horse Stories” - what are they and how you can use them to make your book more contagious
-How and why you should use stories & frameworks in your book
-What Taylor Swift can teach you about marketing your book
-How to make your book cover “Contagious”
If you're interested in having your book go viral...or just getting it to catch on in a bigger way, don't miss this episode! Listen and let me know what you think.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

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