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Ad Fraud Research with Augustine Fou
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on July 28, 2022 13:09 (). Last successful fetch was on April 07, 2022 07:18 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 179083685 series 1438211
A huge percentage of online advertisements are never seen by humans. They are viewed by bots–automated scripts that are opening web pages in a browser and pretending to be a human. Advertising scammers set up web pages, embed advertisements on those pages, and then pay for bot traffic to come and view those advertisements.
This aspect of the internet is bizarre and alarming. Think about it–how much of the Internet economy depends on online advertising? A lot! How many of those advertisements are consumed by robots? Some estimates say as much as 80%.
The more time I spend looking at the online advertising industry, the more perplexed and curious I become. Augustine Fou also has this curiosity. He got a PhD at MIT in material science and engineering–but today he spends his time researching advertising fraud and working as an independent consultant.
Sponsors
The post Ad Fraud Research with Augustine Fou appeared first on Software Engineering Daily.
73 에피소드
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on July 28, 2022 13:09 (). Last successful fetch was on April 07, 2022 07:18 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 179083685 series 1438211
A huge percentage of online advertisements are never seen by humans. They are viewed by bots–automated scripts that are opening web pages in a browser and pretending to be a human. Advertising scammers set up web pages, embed advertisements on those pages, and then pay for bot traffic to come and view those advertisements.
This aspect of the internet is bizarre and alarming. Think about it–how much of the Internet economy depends on online advertising? A lot! How many of those advertisements are consumed by robots? Some estimates say as much as 80%.
The more time I spend looking at the online advertising industry, the more perplexed and curious I become. Augustine Fou also has this curiosity. He got a PhD at MIT in material science and engineering–but today he spends his time researching advertising fraud and working as an independent consultant.
Sponsors
The post Ad Fraud Research with Augustine Fou appeared first on Software Engineering Daily.
73 에피소드
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