Ad Fraud In Our Own Backyard with Shailin Dhar

Security – Software Engineering Daily

Security – Software Engineering Daily에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Security – Software Engineering Daily 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

7y ago 57:49

MP3•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on July 28, 2022 13:09 (1+ y ago). Last successful fetch was on April 07, 2022 07:18 (2y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

The online advertising industry is a giant casino. Giant technology companies are the casino owners, online publishers are the casino employees, the brand advertisers are the victims who keep returning to the casino to lose their money, and the small adtech companies are the sharks who make lots of money exploiting the inefficiencies of the system.

One of these smaller adtech companies is called eZanga. eZanga sells “pre-filtered traffic.” Pre-filtered traffic means traffic that will pass through bot detection filters. A publisher can purchase traffic to their website so that the ads on that website get viewed.

eZanga describes this technology as “marketing,” and has won a giant contract with United States government to handle advertising for the GSA. Advertising fraud does not just promote misinformation–it is now taking our tax dollars and spending it on paid traffic.

If any of this is confusing to you, don’t worry. We explain it all in today’s episode with Shailin Dhar, the advertising fraud expert who wrote a detailed report about eZanga and its contract with the US Government. Shailin was previously on the show to give an overview of ad fraud, and what his work as an ad fraud investigator entails.

Also, Shailin will be a speaker at our third Meetup, Wednesday May 3rd at Galvanize in San Francisco. The theme of this Meetup is Fraud and Risk in Software. We will have great food, engaging speakers, and a friendly, intellectual atmosphere. To find out more, go to softwareengineeringdaily.com/meetup.

Show Notes

Ad Fraud in Our Own Backyard: The Dhar Method

The post Ad Fraud In Our Own Backyard with Shailin Dhar appeared first on Software Engineering Daily.

73 에피소드

#Security #Tech #Software Development #Security Software Engineering Daily