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Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Comparing Notes With A Competitor

1:09:58
 
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Manage episode 462947623 series 3588974
Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.

Show Notes:

Allison's website: https://www.allisonmary.com/

Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/

Allison's Substack: https://notaconversationalpace.substack.com/

Whoop: https://www.whoop.com/

Oura: https://ouraring.com/

Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Sara Vaughn: https://www.youtube.com/@smevaughn

Mali Noyes: https://www.youtube.com/@malinoyes

BPC - Brand, Product, Content:

Saucony x Minted: https://mintednewyork.com/products/speed4

Salomon x Kith: https://kith.com/collections/salomon

Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe

Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

  continue reading

81 에피소드

Artwork
icon공유
 
Manage episode 462947623 series 3588974
Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.

Show Notes:

Allison's website: https://www.allisonmary.com/

Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/

Allison's Substack: https://notaconversationalpace.substack.com/

Whoop: https://www.whoop.com/

Oura: https://ouraring.com/

Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Sara Vaughn: https://www.youtube.com/@smevaughn

Mali Noyes: https://www.youtube.com/@malinoyes

BPC - Brand, Product, Content:

Saucony x Minted: https://mintednewyork.com/products/speed4

Salomon x Kith: https://kith.com/collections/salomon

Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe

Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

  continue reading

81 에피소드

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