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The Impact of Social Media on SEO with Ashley Liddell
Manage episode 438941583 series 2621138
Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google.
With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important.
Sponsors
- SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.
- Free live podcast in Brighton on 2 October 2024.
Links to follow Ashley
- Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/
- Deviation - https://www.wearedeviation.co.uk/
Links to resources/articles:
- Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo
- Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu
- TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge
Chapters
00:00:00 Intro
00:01:32 Sponsored by SE Ranking
00:03:11 Live podcast on 2nd October 2024
00:05:10 Welcome Ashley Liddell
00:06:07 The crossover of social media and search
00:09:01 How the relationship between SEO and social media has changed in the last year
00:12:34 The democratisation of content creation
00:14:55 People want authenticity in content
00:17:10 Google Perspectives replaced by Google Forums
00:21:30 How search behaviour has changed for Gen Z
00:23:55 Create content
00:27:03 The growth of long-form and short-form content
00:31:45 How Tiktok leads the short-form video industry
00:33:11 How old marketing tactics become relevant again on new platforms
00:33:50 Tiktok Shop tips
00:34:40 The customer journey for Tiktok content
00:36:08 Is Tiktok shop the future of ecommerce?
00:38:02 Selling products on Tiktok Live is the QVC of 2024
00:41:12 Brands need to embrace long-term commitment to authentic content
00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?
00:46:35 Will big brands help to “legitimatise” Tiktok shop?
00:51:03 The two way relationship between organic search and social media
00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)
00:55:24 Improving user experience by stealing ideas from social media
00:56:42 Search everywhere strategies
01:02:10 How social media can help with link building
01:06:43 Get your digital teams to work together or get left behind
01:08:30 Where to follow Ashley Lidell and Deviation
01:09:43 Thanks and outro
285 에피소드
Manage episode 438941583 series 2621138
Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google.
With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important.
Sponsors
- SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.
- Free live podcast in Brighton on 2 October 2024.
Links to follow Ashley
- Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/
- Deviation - https://www.wearedeviation.co.uk/
Links to resources/articles:
- Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo
- Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu
- TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge
Chapters
00:00:00 Intro
00:01:32 Sponsored by SE Ranking
00:03:11 Live podcast on 2nd October 2024
00:05:10 Welcome Ashley Liddell
00:06:07 The crossover of social media and search
00:09:01 How the relationship between SEO and social media has changed in the last year
00:12:34 The democratisation of content creation
00:14:55 People want authenticity in content
00:17:10 Google Perspectives replaced by Google Forums
00:21:30 How search behaviour has changed for Gen Z
00:23:55 Create content
00:27:03 The growth of long-form and short-form content
00:31:45 How Tiktok leads the short-form video industry
00:33:11 How old marketing tactics become relevant again on new platforms
00:33:50 Tiktok Shop tips
00:34:40 The customer journey for Tiktok content
00:36:08 Is Tiktok shop the future of ecommerce?
00:38:02 Selling products on Tiktok Live is the QVC of 2024
00:41:12 Brands need to embrace long-term commitment to authentic content
00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?
00:46:35 Will big brands help to “legitimatise” Tiktok shop?
00:51:03 The two way relationship between organic search and social media
00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)
00:55:24 Improving user experience by stealing ideas from social media
00:56:42 Search everywhere strategies
01:02:10 How social media can help with link building
01:06:43 Get your digital teams to work together or get left behind
01:08:30 Where to follow Ashley Lidell and Deviation
01:09:43 Thanks and outro
285 에피소드
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