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Candour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Candour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Impact of Social Media on SEO with Ashley Liddell

1:10:53
 
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Manage episode 438941583 series 2621138
Candour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Candour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google.

With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important.

Sponsors

Links to follow Ashley

Links to resources/articles:

Chapters

  • 00:00:00 Intro

  • 00:01:32 Sponsored by SE Ranking

  • 00:03:11 Live podcast on 2nd October 2024

  • 00:05:10 Welcome Ashley Liddell

  • 00:06:07 The crossover of social media and search

  • 00:09:01 How the relationship between SEO and social media has changed in the last year

  • 00:12:34 The democratisation of content creation

  • 00:14:55 People want authenticity in content

  • 00:17:10 Google Perspectives replaced by Google Forums

  • 00:21:30 How search behaviour has changed for Gen Z

  • 00:23:55 Create content

  • 00:27:03 The growth of long-form and short-form content

  • 00:31:45 How Tiktok leads the short-form video industry

  • 00:33:11 How old marketing tactics become relevant again on new platforms

  • 00:33:50 Tiktok Shop tips

  • 00:34:40 The customer journey for Tiktok content

  • 00:36:08 Is Tiktok shop the future of ecommerce?

  • 00:38:02 Selling products on Tiktok Live is the QVC of 2024

  • 00:41:12 Brands need to embrace long-term commitment to authentic content

  • 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?

  • 00:46:35 Will big brands help to “legitimatise” Tiktok shop?

  • 00:51:03 The two way relationship between organic search and social media

  • 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)

  • 00:55:24 Improving user experience by stealing ideas from social media

  • 00:56:42 Search everywhere strategies

  • 01:02:10 How social media can help with link building

  • 01:06:43 Get your digital teams to work together or get left behind

  • 01:08:30 Where to follow Ashley Lidell and Deviation

  • 01:09:43 Thanks and outro

  continue reading

285 에피소드

Artwork
icon공유
 
Manage episode 438941583 series 2621138
Candour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Candour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google.

With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important.

Sponsors

Links to follow Ashley

Links to resources/articles:

Chapters

  • 00:00:00 Intro

  • 00:01:32 Sponsored by SE Ranking

  • 00:03:11 Live podcast on 2nd October 2024

  • 00:05:10 Welcome Ashley Liddell

  • 00:06:07 The crossover of social media and search

  • 00:09:01 How the relationship between SEO and social media has changed in the last year

  • 00:12:34 The democratisation of content creation

  • 00:14:55 People want authenticity in content

  • 00:17:10 Google Perspectives replaced by Google Forums

  • 00:21:30 How search behaviour has changed for Gen Z

  • 00:23:55 Create content

  • 00:27:03 The growth of long-form and short-form content

  • 00:31:45 How Tiktok leads the short-form video industry

  • 00:33:11 How old marketing tactics become relevant again on new platforms

  • 00:33:50 Tiktok Shop tips

  • 00:34:40 The customer journey for Tiktok content

  • 00:36:08 Is Tiktok shop the future of ecommerce?

  • 00:38:02 Selling products on Tiktok Live is the QVC of 2024

  • 00:41:12 Brands need to embrace long-term commitment to authentic content

  • 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?

  • 00:46:35 Will big brands help to “legitimatise” Tiktok shop?

  • 00:51:03 The two way relationship between organic search and social media

  • 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)

  • 00:55:24 Improving user experience by stealing ideas from social media

  • 00:56:42 Search everywhere strategies

  • 01:02:10 How social media can help with link building

  • 01:06:43 Get your digital teams to work together or get left behind

  • 01:08:30 Where to follow Ashley Lidell and Deviation

  • 01:09:43 Thanks and outro

  continue reading

285 에피소드

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