260: Lisa Song Sutton — Seven-Figure Company with No Investors

26:01
 
공유
 

Manage episode 292887020 series 2775668
Player FM과 저희 커뮤니티의 Bill Gallagher 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Today’s topic expert shares how she scaled her business, created multiple companies, and even pivoted during the pandemic when her primary customers, tourists, ran dry.

Lisa Song Sutton is an Entrepreneur, Real Estate Investor, and former Miss Nevada. She started her business career working in a top Las Vegas law firm and has since gone on to create multiple companies of her own. Her first business, Sin City Cupcakes, is an iconic Las Vegas treat that delights tens of thousands of locals and visitors each year. Lisa is also the co-founder of Ship Las Vegas, Elite Homes – Christie’s International Real Estate, and Liquid & Lace swimwear.

How does one go from law school to then becoming an entrepreneur? Lisa loved law school and thought it was a great foundation for her because she learned right away how to NOT get sued. She ended up starting her cupcake company in 2012 while she was still working as an Associate at a law firm. It was a fun side hustle until it grew into a full-fledged business about a year later.

Las Vegas has 44 million visitors a year. It’s insane, and having a company that catered directly to the party scene, was almost a no-brainer. Lisa’s “boozy” cupcakes ended up striking big with both the local and tourist crowd. You name it, bachelorette parties, weddings, and more, they were catering at these events.

However, 2020 was a very scary year for Lisa. 80% of her business ended up canceling for the rest of the year. It was a huge shock. Lisa was fortunate that her thriving business was nine years old by this point, and they had some cash reserves to pivot and test out a new product offering. When it comes to an emergency, you have to think on your feet, and creatively, to get the job done.

Interview Links:

Sponsored by: Sweetprocess.com

Lisasongsutton.com

Lisa on LinkedIn

Resources:

Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

324 에피소드