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Bill Gallagher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bill Gallagher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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253: Dan McGaw — Leverage Your Marketing Data

34:20
 
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Manage episode 288869116 series 2775668
Bill Gallagher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bill Gallagher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Feel like you’ve thrown money at marketing and have no idea what the ROI was on it? How many times have you felt like you were spinning your wheels and like your marketing dollars weren’t going as far as they could? Today’s guest knows how to spend your marketing dollars wisely to get the results you’re looking for.

Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.Io, an analytics and marketing technology consultancy firm. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems.

Dan has been an entrepreneur since he was 13 years old. He makes a good employee too, but not a lot of CEOs like him too much because he’s always trying to take their jobs or make the process better. Entrepreneurship is all Dan knows and he has worked with companies like Kissmetrics and CodeSchool in the marketing department.

It’s incredibly important to try and reduce the barrier to entry in whatever product you’re working on. However, in today’s day in age, you can find a wide array of tools that can help simplify this process down and get your customers going from point A to point B in a seamless way.

It might sound complicated, but it really isn’t! You can actually hire a web developer online, either through Upwork or Fiverr, and they can go in on the backend and connect the tools you need to keep tracking all within one dashboard.

The most important thing is as long as your marketing automation tool knows who has visited a page, you can take that URL and show it to that same visitor within an email campaign. This means that whenever someone goes to your site, you can send them more customized emails based on their unique preferences.

Interview Links:

Sponsored by: Sweetprocess.com

McGaw.io

Dan on LinkedIn

Utm.io

Autopilothq.com

Resources:

Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

  continue reading

540 에피소드

Artwork
icon공유
 
Manage episode 288869116 series 2775668
Bill Gallagher에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bill Gallagher 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Feel like you’ve thrown money at marketing and have no idea what the ROI was on it? How many times have you felt like you were spinning your wheels and like your marketing dollars weren’t going as far as they could? Today’s guest knows how to spend your marketing dollars wisely to get the results you’re looking for.

Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.Io, an analytics and marketing technology consultancy firm. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems.

Dan has been an entrepreneur since he was 13 years old. He makes a good employee too, but not a lot of CEOs like him too much because he’s always trying to take their jobs or make the process better. Entrepreneurship is all Dan knows and he has worked with companies like Kissmetrics and CodeSchool in the marketing department.

It’s incredibly important to try and reduce the barrier to entry in whatever product you’re working on. However, in today’s day in age, you can find a wide array of tools that can help simplify this process down and get your customers going from point A to point B in a seamless way.

It might sound complicated, but it really isn’t! You can actually hire a web developer online, either through Upwork or Fiverr, and they can go in on the backend and connect the tools you need to keep tracking all within one dashboard.

The most important thing is as long as your marketing automation tool knows who has visited a page, you can take that URL and show it to that same visitor within an email campaign. This means that whenever someone goes to your site, you can send them more customized emails based on their unique preferences.

Interview Links:

Sponsored by: Sweetprocess.com

McGaw.io

Dan on LinkedIn

Utm.io

Autopilothq.com

Resources:

Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

  continue reading

540 에피소드

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