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5: Don’t Do Sales Ops Alone with Global Sales Operations Association’s Kevin Raybon
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Don’t Do Sales Ops Alone with Global Sales Operations Association’s Kevin Raybon
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Episode Summary:
Welcome to Sales Tech, the show that talks about sales technology, what’s working, what’s not and where the industry is going. In this episode, Kevin Raybon joins the show to discuss his extensive background in Sales Operations. Kevin is the Founder of the Global Sales Operations Association, an organization that aims to grow the function of Sales Operations and the careers of those who serve in it. Kevin is extremely passionate about helping people grow their Sales Ops careers. He’s a connector who loves to bring people together to start conversations and stir the pot so that people can do better in their jobs. Thom and Kevin talk about what exactly Sales Operations is, the three guiding principles for Sales Ops and the six practice areas to know. Kevin provides his thoughts on the emergence of sales technology, the impact he believes it will have and what the future holds for the Sales Operations industry.
What We Covered:
00:41 – Thom introduces today’s guest, Kevin Raybon who joins the show to discuss his background and the organization he recently founded, the Global Sales Operations Association
03:16 – Kevin defines Sales Operations
05:08 – The three guiding principles of Sales Operations
08:37 – Kevin speaks to the six practice areas of Sales Operations
15:53 – Kevin shares his thoughts on when organizations should bring on Sales Ops professionals
16:59 – Kevin comments on how Sales Ops teams can capitalize on the explosion of sales technology
19:48 – Kevin provides his perspective on some of the pitfalls of Sales Operations and what the future holds for sales tech as it pertains to Sales Ops
24:10 – Thom thanks Kevin for joining the show and let’s listeners know what they can expect to learn from visiting Kevin’s website
Tweetables:
“I founded the Sales Ops Association for the purpose of bringing together Sales Operations people into valuable community. I wanted to make sure there was a lot of resources for us and that we got to know each other on a personal level.” (01:22)
“Sales Ops is the set of functions and processes that it takes to operate a sales team effectively.” (04:50)
“Because selling is very much a human activity, we need to be looking out for the talent plan that we have.” (09:57)
“For me, sales enablement is that SWAT Team of highly experienced individuals who I can give a new project to and they’re gonna make sure that the buyer-seller journey is totally tied up as this new project is going through the business.” (12:28)
“We need to be looking at our process in what we do today in the business and then look to automate.” (18:27)
“We’re gonna see more consolidation. We’re gonna see suites of products. And, I think we’re gonna look back in five to ten years and we’re gonna see a couple of major players who have really emerged that came from a place we would have thought they would never come from.” (23:55)
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