Mindset Monday: How Many Times Do You Ask 'Why'?


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Player FM과 저희 커뮤니티의 Luigi Prestinenzi 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

This episode is a rebroadcast of one of the most popular Mindset Monday episodes (#74).

"They may forget what you said - but they will never forget how you made them feel" – Maya Angelou.

Seth Godin's famous 'drill bit' is analogy is all about zooming out.

About zooming out and not stopping until you get to the true source of your prospect's motivation.

That means shifting your focus past what you're selling, past the immediate need, even past the apparent reason for that need.

You keep drilling each deeper with each "why" until you hit the true motivating force for your buyer: how they want to feel.

By understanding exactly how your prospect wants to feel, and why, you are going to be better positioned to give them the right experience.

And let you be the best you can be.

Connect with Luigi on LinkedIn.

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