Manage episode 305268673 series 2898973
Siloed, competitive, potentially feuding. This was the traditional marketing/sales relationship. But lines are blurring, both on paper, and in practice. And when yocu look at it, it makes sense. Bringing people from a point of pre-contemplation to contemplation, to consideration and then decision–it's what both marketing and sales do. So, is this evolution creating space for sellers to grow into?
This week Luigi speaks to Robert Tadros, founder of Impressive Digital (a 2021 LinkedIn Top Australian Startup) about the increasing amalgamation of marketing and sales functions within companies. They define how cross-skilling and collaboration can help both camps perform better, and the next-steps.
Find Luigi on LinkedIn.
Is it time you started upskilling in marketing? Dip your toe in the water with our Social Selling course.
RingDNA is a recognized Gartner cool vendor that makes rev ops possible. Find them at ringDNA.com