How Starting a B2B Podcast Can Elevate Your Personal Brand


Manage episode 267973443 series 1417263
Player FM과 저희 커뮤니티의 Jeb Blount 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
Starting a B2B Podcast is a Smart Virtual Selling Strategy On this episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) and James Carbary (Content-Based Networking) discuss how starting a B2B podcast can elevate your personal brand and build familiarity. Familiarity Leads to Liking In Sales, familiarity is powerful because familiarity leads to liking. When people are familiar with you, the more likely they'll be to engage on prospecting calls and feel comfortable with you on virtual sales calls. Familiarity is virtual selling lubrication. It takes the friction out of virtual communication and makes everything easier. The lack of familiarity is why you get so many objections. When people don’t know you, it’s much harder for them to trust you. To build familiarity, you must make a direct investment in improving the awareness of your name, expertise, and reputation. Starting a B2B podcast is such an investment and, one that will pay huge dividends. The Virtual Selling Book Virtual Selling is hot. Smoking hot! Because, to remain relevant and competitive sales professionals must learn how to engage prospects and close deals in a virtual environment. This is exactly why you need my new book Virtual Selling. In Virtual Selling I teach you exactly how to gain a powerful competitive edge and crush your competitors by leveraging virtual communication channels. Don’t walk, don’t wait, don’t hesitate. Go get Virtual Selling now. It is a run-away best seller for one simple reason. The techniques, tactics, and skills I teach you in Virtual Selling work.

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