Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at


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In this episode, we hosted Ashwin Krishna, Marketing Director at We talked about building a locally relevant and globally scalable GTM strategy.

Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year track record inspiring teams to deliver hyper-growth in SaaS companies across the Middle East, APAC, and the USA.

We discussed getting to know the marketing before entering, picking the right persona, setting up GTM goals, and more.

Ashwin also shares his best practices to follow while creating a GTM strategy while going behind a particular market.

Connect with Ashwin on LinkedIn -

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