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Marc Thomas and Powered by Search에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marc Thomas and Powered by Search 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How to use Payback Periods to maximise your marketing investment

14:29
 
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Manage episode 290936070 series 2893649
Marc Thomas and Powered by Search에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marc Thomas and Powered by Search 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all.

And if they do it's often because they offer business intelligence or financial solutions to customers. So they're already tapped into these more nuanced financial metrics. Or it's because they have CFOs who referenced this figure in their financial reports.

But payback period is a key metric that you shouldn't ignore no matter what kind of SaaS company whether you're a bootstrapped or venture backed business, knowing your payback period will help you make critical budgetary decisions. Now at Powered by Search this isn't a metric that we set aside for financial people to handle.

As a marketing agency, we take our client's payback periods very seriously. Before entering an engagement with any company. We always know what their current and target payback periods are first. Doing so gives us a better idea of their expectations and also helps us plan, which SaaS marketing strategy and tactics to deploy.

In this episode, we're going to explain the significance of understanding your SaaS's payback periods in the context of marketing risk management and fundraising. You're going to learn what an acceptable payback period ranges for VC backed and bootstrap business models is.

You'll learn a simplified formula that you can use to calculate your own payback period.

And finally one fast way that you can improve the payback period for your SaaS business.

===

SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

  1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
  2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
  3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
  4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
  continue reading

97 에피소드

Artwork
icon공유
 
Manage episode 290936070 series 2893649
Marc Thomas and Powered by Search에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marc Thomas and Powered by Search 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all.

And if they do it's often because they offer business intelligence or financial solutions to customers. So they're already tapped into these more nuanced financial metrics. Or it's because they have CFOs who referenced this figure in their financial reports.

But payback period is a key metric that you shouldn't ignore no matter what kind of SaaS company whether you're a bootstrapped or venture backed business, knowing your payback period will help you make critical budgetary decisions. Now at Powered by Search this isn't a metric that we set aside for financial people to handle.

As a marketing agency, we take our client's payback periods very seriously. Before entering an engagement with any company. We always know what their current and target payback periods are first. Doing so gives us a better idea of their expectations and also helps us plan, which SaaS marketing strategy and tactics to deploy.

In this episode, we're going to explain the significance of understanding your SaaS's payback periods in the context of marketing risk management and fundraising. You're going to learn what an acceptable payback period ranges for VC backed and bootstrap business models is.

You'll learn a simplified formula that you can use to calculate your own payback period.

And finally one fast way that you can improve the payback period for your SaaS business.

===

SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

  1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
  2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
  3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
  4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
  continue reading

97 에피소드

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