How to Leverage Twitter Ads for Your B2B SaaS Company

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Examples of tweets shared in this episode can be found in this post on our site.

Twitter is an afterthought for most B2B SaaS companies behind Facebook, Google, and even LinkedIn. It ranks as one of the last channels they leverage in their marketing efforts. Among our clients only two out of 10, even entertain the idea of running ads on Twitter. But if used appropriately, we think that Twitter ads can be a hidden gem for SaaS marketers.

And that's because it enables you to target what we like to call, a "no one else but" audience. It's built upon the idea that no one else, but an insider within your company's industry would follow this or that micro influencer with only a handful of followers. And on Twitter, it's possible to display ads, targeting the followers of any user.

This is something that you can't do on any other social media marketing platform. For example, you can't specifically target someone's friends on Facebook. But on Twitter. There's no limit to the sphere of influence. It provides B2B companies in SaaS, the capacity to target audiences of these diamond in the rough accounts.

Now since Twitter's ad platform isn't as evolved as Facebook or Google's, you can still invest a small amount. As little as $10 to a hundred dollars a day. And put your business in front of potential customers. It's also worth noting that because so few B2B SaaS companies play in the Twitter ad sandbox, there's very little competition compared to Google and Facebook.

In this episode, we're going to share our thoughts on best practices for running ads on Twitter.

You'll learn why advertising on Twitter has more to do with amplifying well-crafted tweets that are already performing well organically.

How to find hidden gem accounts whose followers you can advertise to.

And why we advise B2B SaaS companies to pay the most attention to the link, click through rate and engagement rates of their Twitter ads.

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SaaS Marketing Snacks is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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