Finding Your North Star Metric (Examples from the Best SaaS Companies)

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Player FM과 저희 커뮤니티의 Dan Martell 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth -https://bit.ly/3qnPRh5 -- What if there was a single number you could measure… one number that you focus all of your attention on... And it would make your business rain revenue like never before? Well thanks to Sean Ellis, founder of GrowthHackers, I believe I found one I call it the North Star Metric. See, after raising $1.6M in funding for my business Clarity.fm... I began drowning in an ocean of numbers. I lived in spreadsheets, followed every metric, and kept my finger on the pulse for every shifting digit across the entire company. We had a good SaaS product. Great tech and a great team. But I couldn’t find a way to crank up our profits! I phoned Sean Ellis, frustrated because I couldn’t find the right foothold for growth. You’ve got to find your North Star Metric, he told me. I had formulas crunching every damn metric you could think of in my spreadsheets… But a North Star Metric? This one was new. I called a meeting with my team, and we went straight back to the whiteboard, to decide what would become our North Star Metric. All of our teams - from support to development, to marketing, to sales - would prioritize their goals around it. One number. To today, I still thank Sean Ellis for opening my eyes to our North Star Metric… Because shortly after that, business TOOK OFF. Like… KA-BOOM. Now I’d like to pay it forward in today’s video. This, my friends, is how you find and calculate your own North Star Metric… and why it’s the one number that’ll save your business every time. A North Star Metric is not like other metrics you measure... It’s unique to YOUR business. To prove this point, in this video I’ll share with you the individual North Star Metrics for: - Airbnb - Facebook - Quora - Slate - Salesforce - Adobe It’s only 9 minutes. Play the video here, and let me know in the comments: What are you going to make your north star metric? -- Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter. Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth -https://bit.ly/3qnPRh5

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