Pricing your SaaS Products for Optimum LTV and Growth with Ajit Ghuman | #107 SaaS Webcast [ Pricing ]

SaaS District

Akeel Jabber | Horizen Capital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Akeel Jabber | Horizen Capital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 38:52

MP3•에피소드 홈

Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade.

Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue.

During this interview we cover:

00:00 Contentfy, Your On-Demand Content Team (Sponsor)
01:58 - Ajit’s Background, Past Positions & Ventures
03:29 - How to be Effective as a Product & Marketing Professional in the SaaS Space?
05:12 - What Software Companies get Wrong About Pricing
08:44 - How to Think Logically & Systematically About SaaS Pricing
13:21 - How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics?
16:59 - Segment-Centric vs Offer-Centric Thinking
19:47 - Different offer for Segments & Allocating on a MRR Model
22:54 - Most Common Mistakes SaaS Startups Make on Positioning & Messaging
26:02 - Borrowing Lessons from Politics to Software
30:18 - Advice Ajit Would Give His 25 Years Old Self
31:35 - Biggest Challenges Ajit is Facing Right now
33:19 - Instrumental Resources for Ajit’s Success
36:25 - What does Success Mean to Ajit Today
37:21 - Get in Touch With Ajit

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