How Paperform Grows with Optimized Content For SEO and Conversion


Manage episode 283845282 series 2087266
Player FM과 저희 커뮤니티의 Demio and Hosted by David Abrams 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Meet Vrinda Singh, Growth Manager at Paperform, a no-code tool that enables anyone to easily create beautiful forms, payment or product pages. She has over 7 years of experience creating full-funnel campaigns for companies like LinkedIn, Finder, Schneider Electric & Leona Edmiston.

In this episode, you'll hear about facing the challenge of a broad market audience, and then building a targeted marketing message for them. You'll learn about creating content pillars around specific industries using product templates, landing page split testing lessons learned that resulted in a 50% increase in conversion, and finally when to rethink experiments with your small marketing team. Enjoy!
- 03:30 Building Beautiful Forms And Pages Without Prior Technical Knowledge

- 07:35 The Challenge Of Having A Broad Audience Product

- 09:04 Responding Quickly To Market Demands By Creating Custom Apps

- 11:30 Building Dedicated Landing Pages For Each Of The Targeted Industries

- 13:20 Leveraging Content Clusters

- 15:20 Researching Particular Use Cases And Figuring Out How It's Best Serviced

- 17:20 Beginning Split Tests With User-Testing

- 20:50 The Concepts Of Global And Local Maximum In Optimization

- 23:25 Key Metrics vs Vanity Metrics In Optimization

- 26:20 Small Marketing Teams And Experimentation

- 28:00 Hard Lessons About Newsletters

- 32:30 Leaning Into Growing Opportunities In Times Of Change

- 35:30 Lightning Questions

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