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How LoyaltyLion Fights Webinar Fatigue With Innovation
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on April 23, 2023 08:07 (). Last successful fetch was on June 30, 2022 17:45 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 284232657 series 2087266
Meet Fiona Stevens, Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content.
In this episode, you'll hear about what it's been like in e-commerce with 10x marketplace growth in one year from COVID. You'll learn about finding creative tweaks to marketing concepts, how to know when to plan for standard KPIs vs brand affinity KPIs, and about building interdepartment communication with a "content champion". And finally, you'll learn about finding the MVF ideas to launch in your business. Another phenomenal guest, enjoy!
Notes:
- 02:50 Helping Businesses Use Their Loyalty Data To Increase Customer Engagement And Retention
- 04:40 Engagement Will Become An Even Bigger Challenge For Ecommerce Brands
- 08:20 The Ecommerce Espresso Webinar Series Initiative
- 10:25 Webinar Shared-Promotion And On-Demand Recordings
- 11:10 The Right Metrics For Educational Pieces Of Content
- 13:25 The Role Of Content Champion
- 15:05 Creating Content Feedback Loops Within Departments
- 17:45 Content Distribution The Organic Way
- 18:40 Leveraging Unique Pieces Of Content Like Score Sheets
- 20:31 Working Of A Minimal Viable Product (MVP) Motto
- 21:05 Planning Which Content Tests And Experiments To Implement
- 23:25 Just Keep Testing, Improving And Having The Ideas
- 26:20 Innovating To Fight Webinar Fatigue: Ask-Me-Anything Sessions
- 29:00 The Thing You Need To Remember When Marketing To Marketers
- 30:00 Ligthning Questions
175 에피소드
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on April 23, 2023 08:07 (). Last successful fetch was on June 30, 2022 17:45 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 284232657 series 2087266
Meet Fiona Stevens, Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content.
In this episode, you'll hear about what it's been like in e-commerce with 10x marketplace growth in one year from COVID. You'll learn about finding creative tweaks to marketing concepts, how to know when to plan for standard KPIs vs brand affinity KPIs, and about building interdepartment communication with a "content champion". And finally, you'll learn about finding the MVF ideas to launch in your business. Another phenomenal guest, enjoy!
Notes:
- 02:50 Helping Businesses Use Their Loyalty Data To Increase Customer Engagement And Retention
- 04:40 Engagement Will Become An Even Bigger Challenge For Ecommerce Brands
- 08:20 The Ecommerce Espresso Webinar Series Initiative
- 10:25 Webinar Shared-Promotion And On-Demand Recordings
- 11:10 The Right Metrics For Educational Pieces Of Content
- 13:25 The Role Of Content Champion
- 15:05 Creating Content Feedback Loops Within Departments
- 17:45 Content Distribution The Organic Way
- 18:40 Leveraging Unique Pieces Of Content Like Score Sheets
- 20:31 Working Of A Minimal Viable Product (MVP) Motto
- 21:05 Planning Which Content Tests And Experiments To Implement
- 23:25 Just Keep Testing, Improving And Having The Ideas
- 26:20 Innovating To Fight Webinar Fatigue: Ask-Me-Anything Sessions
- 29:00 The Thing You Need To Remember When Marketing To Marketers
- 30:00 Ligthning Questions
175 에피소드
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