The Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland Episode

Rockstar CMO FM

This week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and decide if it's a one-hit wonder or Wonderwall.

Ian Truscott then goes backstage with Galina Sobolev the CMO of StyleScan and Founder/Creative Director at Single Los Angeles. As you’ll hear, Galina grew up in Ukraine, she learned to sew and crochet from her grandmother, developed a deep love of fashion, and studied at the Fashion Institute of Technology in New York City. She then pursued a career in high-end fashion, creating her own label, Single Los Angeles, a luxury collection for independent, stylish, and passionate women, and she was also a Fashion Designer Finalist on BRAVO's "Launch My Line."

Seeing that the fashion industry was on the precipice of change, Galina recognized a new opportunity at the intersection of fashion and technology and joined StyleScan as CMO, seeking innovative ways for fashion brands to become more inclusive, sustainable, and consumer-centric.

Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week we are transported to Cleveland and find out what his top takeaways are from this week's Content Marketing World.

If you have any thoughts or suggestions on the topics we discuss, please let us know.

Enjoy!

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Galina Sobolev on LinkedIn and Instagram
• Robert Rose on Twitter and LinkedIn

Mentioned in this week’s episode:

• StyleScan on the Web, LinkedIn, Instagram and Twitter
• Content Marketing World
• Robert’s The Content Advisory Blog
• Robert’s latest project: Experience Advisors

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• I Ran by Flock of Seagulls – on Spotify

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