How to Turn Features Into Benefits


Manage episode 302167092 series 2917897
Player FM과 저희 커뮤니티의 Marisa M Shadrick 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

A common copywriting mistake when writing promotional material is to focus on the features instead of benefits.

Instead, concentrate on telling your reader why they should buy from you. What benefits do they gain when they buy your product instead of buying from a competitor?
In this episode, you'll discover:

  • What is a benefit?
  • Examples of benefits?
  • A look at "Clear & Classy Glassware."
  • How to turn features into benefits
  • The ultimate goal of any sale

Matthew 11:28
Isaiah 40:31

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