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104: How to moderate a virtual focus group - a chat with Jamin Brazil
Manage episode 349961131 series 3272198
Voxpopme에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Voxpopme 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success?
To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast.
We discuss:
- When should companies use virtual focus groups?
- What are moderating best practices?
- What goes into successful preparation?
- And more.
Join us.
Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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