#202: Humanness and Value Alignment in the age of AI | Lisa Catto

Red Beard Radio with Brian Keith

Brian Keith and Brian 'Red Beard' Keith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Keith and Brian 'Red Beard' Keith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 20:34

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Lisa cut her teeth as an entrepreneur when she was 19 when she purchased London’s only roller rink and on Friday and Saturday nights held raves for sometimes up to 10,000 people.

By the mid 90’s she had a company that was the first to ever place an advertiser in a computer game and was working with FMCG and Bluechip brands such as adidas, Kellog’s, McVitie’s Quaker, Ferrero Roche, Sony - working with their marketing boards on their brand placement as well as developing promotional on pack and in pack software for them and then making Xbox and PlayStation games for large US publishers.

By her mid 30’s she was semi retired and raising her young family in her villa in the South of France.

In the last few years she grew a domestic gas & plumbing business from under £20k a month to over £80k a month alongside her primary gig - The Business Catalyst..

Now known affectionately as The Queen of Automation, and awarded the title of Top International Service partner by Keap (formerly known as Infusionsoft) - the best in class CRM and automated sales and marketing software - Lisa’s focus is now on unleashing business owners.

Taking her over 3 decades of business and marketing experience - she designs the Ideal Customer Journey and implements the systems, automations and procedures to unlock the potential in businesses of all shapes and sizes by

• Saving them time

• Growing their sales

• And getting them organised.

https://thebusinesscatalyst.co.uk/

https://www.instagram.com/the_queen_of_automation/

https://www.linkedin.com/in/lcatto/

https://www.linkedin.com/company/the-business-catalyst-london/

https://www.facebook.com/girlygeek/

https://www.facebook.com/TheBusinessCatalystUK

2:17 "What are you doing with all these ways we can show up in the world?" -Brian Keith

3:44 "Automation clears the space to build human relationships."-Lisa Catto

5:54 "This is just the next step in evolution." -Lisa Catto

7:42 "How do you discern what to focus on?" -Brian Keith

11:47 "Why don't you work out the optimal path?" -Brian Keith

16:14 "It's not about credibility, it's about being congruent." -Lisa Catto

18:07 Values Alignment

19:13 "The ones that are not aligned with you are the ones that take up the most time." -Lisa Catto

214 에피소드

#Entrepreneur #Business #Marketing #Businessgrowth #Sales #Smallbusiness #Brian Keith #Brian 'Red Beard' Keith